Wenzhou Passed The Review Of "China Shoes Capital" By China Leather Association

< p > recently, Xie Rongfang href= "//www.sjfzxm.com/news/index_p.asp" > Wenzhou City < /a > executive chairman of shoe leather industry association presided over the appraisal report meeting. Ding Fuliang, Deputy Secretary General of Wenzhou municipal government, welcomed the arrival of the group of experts. Zheng Xiukang, chairman of Wenzhou shoe leather industry association, made a report on the work of Chinese shoe capital Wenzhou for five years on behalf of the Wenzhou municipal government.

Subsequently, the expert group carried out an interactive interaction with the representatives of the parties attending the Forum on the development of footwear industry in Wenzhou in the past five years.

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< p > then, the review expert group visited the China footwear Capital Industrial Park in Wenzhou, visited Kangnai, AOKANG, red dragonfly and other industries leading enterprises, and went to Ruian to visit the Chinese rubber shoes base and the representative companies of China shoes city safety shoes city, senna and people's shoes company. The group also visited the shoes manufacturing enterprises, the representative of Monrani footwear industry, the China Footwear Industry Research Institute, Wenzhou and other units, and the last stop, the expert group visited the Wenzhou shoes shoes enterprise on behalf of the enterprise nature shoe industry.

Through two days of listening, watching, checking, and other aspects, the review expert group unanimously passed the five year review of China Shoes Capital Wenzhou.

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< p > in the review and summary briefing, the expert group held that in the past five years, the overall operation of the shoe leather industry in Wenzhou has maintained a good momentum, and the total industrial output value has reached 60 billion yuan, 65 billion 200 million yuan, 70 billion yuan, 78 billion yuan, and 83 billion 80 million yuan respectively.

In the implementation of brand strategy, over the years, the whole industry has taken the quality system construction as the core and the product brand casting as the starting point to further enhance the brand agglomeration effect of the industry.

Strengthening brand awareness and cultivating independent brands has become the consensus and mainstream of Wenzhou shoe leather industry.

From family workshops to "OEM" to self created brands, from "quality to business" to "brand development", Wenzhou's leather shoes industry has achieved the highest concentration of its own brand in the industry.

At present, the whole industry has 3 Chinese export brands, 7 famous brand products in China, 79 famous trademarks in China, 2 exemption from Chinese export commodities, 48 famous brands in Zhejiang, 9 famous export brands in Zhejiang and 37 famous trademarks in Zhejiang Province, occupying the half of the brand list of the shoe leather industry in the whole country.

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< p > the expert group believes that in recent years, with the strong support of the Wenzhou municipal government, the association has focused on the "a href=" //www.sjfzxm.com/news/index_s.asp "industrial pformation" < /a > upgrading as the focus of the work, and has made efforts to build three bases for China footwear export base, the first batch of Zhejiang industrial cluster regional international brand demonstration zones, and the national level foreign trade pformation demonstration base, and on this basis, has built ten platforms, service industry enterprises.

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< p > finally, the head of the group of experts and Xu Yong, honorary president of the China Light Industry Federation, pointed out that Wenzhou is the first domestic brand name card in China, which is jointly awarded by the China Light Industry Federation and the China Leather Association. There are at least five experiences in the rapid development of the regional industrial cluster of "China Shoes Capital - Wenzhou". One is the complete industrial chain is the foundation, the two is the professional market is the condition, the three is the brand strategy is the key, four is the good development environment is guaranteed, five is the idea of continuous innovation, the six is the strong support of the government.

He also put forward five points of view on brand building. First, he should have his own unique style and clear positioning; two, stable high quality; three, have his own sales channels; four, smooth financing channels and good capital operation; and five, establish good interaction with the news media.

President Xu also put forward some hope for the future development of China shoe capital shoes capital, hoping that Wenzhou can continue to lead the Chinese shoemaking industry and get out of a batch of < a href= "//www.sjfzxm.com/news/index_cj.asp" > international brand < /a >.

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