Is It Really Profitable To Sell Clothing In E-Commerce?

"P" almost overnight, "sale" has become a cake for everyone to fight for. Is this cake really sweet and sweet as you expect? Or is it a hot potato?

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< p > < strong > enterprises find ways for themselves: < /strong > /p >

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises are facing the most difficult year in ten years. Finding a breakthrough to solve the problem of high inventory has become a difficult problem.

The data show that as of April 17th, there were 50 listed companies in the 2012 annual report of < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > clothing industry, with a total inventory of about 57 billion yuan.

Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year.

In the face of objective problems, many electric providers are getting together to make special sale. Lining's 199 yuan T-shirt only sells 19 yuan...

In the future, online shopping people may buy "a target=" _blank "href=" //www.sjfzxm.com/ "brand name" /a "on more and more websites. In the face of such a" jumping house price ", we have to say that the electricity supplier is really losing money for clothing backlog stocks to find a way out.

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< p > < strong > the book business is also coming to the hilt < /strong > < /p >.

"P", the electricity supplier selling books, Dangdang is now rapidly completing its strategic pformation from a single self marketing to an open platform.

According to Dangdang CEO Li Guoqing revealed that Dangdang clothing sales target this year will reach 4 billion 500 million yuan, so Dangdang will not only in the comprehensive high-end clothing category among the second electricity suppliers, may also enter the electricity supplier in the total three.

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< p > it is reported that in many strategic decisions such as self-management or joint operation, integration or emphasis, Dangdang has been entangled for 3 years, and finally chose to develop business and goods pool, because "the advantage of doing this is lighter, more conducive to scale expansion and raise the gross margin level, easier to control commodity quality and enhance customer satisfaction".

Li Guoqing said that Dangdang is gradually shrinking its own clothing business.

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< p > < strong > electricity supplier cooperation to sell clothes > /strong > /p >

< p > at the beginning of last month, there was news that Zhou Hongyi had been in frequent contact with Li Jing, founder of Le bee network in nearly three months. Although 360 sides confirmed the matter, he remained silent about whether the two sides were talking about the cooperation of electricity providers. Only in October, there will be news, but the industry believes that 360 of them are interested in the field of clothing business.

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< p > to this, Huang Jialang, an Internet columnist and commentator, said: Qihoo 360, as the leader of the Internet security industry, has a strong user base and search traffic, which makes up for the deficiency of Le bee's network; for many years, Le bee has been involved in the electricity supplier for many years. Once the 360 cooperation with Le bee network is achieved, the strong alliance will divert a large number of female users of other clothing business brands.

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< p > strong > sale really profitable? < /strong > /p >

< p > is "real sale" really profitable? With vip.com's "special sales veteran", vip.com's revenue in 2012 reached US $692 million 100 thousand, which is not large compared with Jingdong, Dangdang and Amazon.

But vip.com achieved profitability in the three and fourth quarter of 2012.

According to the financial report, its gross profit margin in 2012 was 22.4%.

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< p > some analysts pointed out that this is not very obvious from the overall data, but this is a very substantial figure from the rising trend and the interest rate ratio.

If customers continue to make their own brand goods, it is difficult to break through the bottleneck of high inventory.

And Jingdong, Dangdang and other large platform providers, based on the continuous input of logistics infrastructure, are getting heavier and heavier. The two modes are hard to achieve gross profit margins above 20%.

In contrast, vip.com's sale mode is almost zero inventory, very light, gross margin has much room for improvement.

This is the mystery of the brand competition.

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