Wujiang Wanping Thick Machine Industry Cluster

In February 1982, from then China Standard sewing machine The "standard sewing machine company Wanping sewing machine factory", a joint venture between the company and the Wanping Township, was set up in Wanping Township, Wujiang, Jiangsu province (now Wujiang). Over the next thirty years, the standard Wanping produced a total of 2206800 industrial sewing machines, achieving sales revenue of 2 billion 731 million 520 thousand yuan, profits and taxes of 479 million 410 thousand yuan, and export delivery value of 614 million 200 thousand yuan, with an average annual sales growth of 12%.

With the leading enterprises such as standard Wanping, a number of small and medium-sized private enterprises producing thick material machines were born in the past thirty years.

Besides the standard Wanping, there are more than 40 small and medium sized heavy duty machine manufacturers in Wujiang Wanping area, of which about 10~30 small processing plants are mostly. In recent years, the number of local factories has remained stable on the whole, and the scale has not expanded or narrowed. "Only a few thick machine manufacturers with ideas will buy land and build factories." Hu Kainan, general manager of Wujiang Tianyu sewing equipment Co., Ltd., told reporters. At the same time, according to the person in charge of relevant enterprises, since 2010, the market demand for medium and heavy materials has been shrinking year by year, and the number of local enterprises has not been reduced.

According to the data, the annual output of standard Wanping is around 100 thousand units. When interviewed by reporters, the reporter learned that the total annual output of local small and medium-sized heavy duty machine enterprises was around 80 thousand units. Regional total output has remained stable over the years, and there is no upward or downward trend.

Zhang Jianbin told reporters that the standard Wanping has been adhering to the tenet of "product as the root, quality as the foundation and innovation as soul" since its initial establishment. It always focuses on product technology and adheres to the quality line. If enterprises do not pay attention to product innovation, they will not know the true colors of Mount Lu when they are in a certain product system. Zhang Jianbin said.

China Sewing Machinery Association's "thick material sewing machine product development report" shows: "at present, China's thick machine market, the phenomenon of low-end product surplus has been more obvious, the output of high-end products is less. Moreover, most of the enterprises engaged in the production of heavy duty machines are small in size and lack the strength of R & D and manufacturing. This is also true of the local heavy duty machinery industry in Wanping. The situation of small and medium-sized heavy duty machinery enterprises is short of talent, lack of technology and lack of financing, which makes it difficult for enterprises to concentrate on the development of thick machine products.

On the whole, Thick machine Market The demand is limited, the output is not big, the new products are few, the development is limited.

Zhang Jianbin said, "the way out is innovation." Especially when the backbone enterprises begin to intervene in the field of thick machine production, their impact on the whole industry is not to be underestimated. "It is a good thing for our manufacturers who specialize in thicker machines. Later producers can promote our technological improvement of machines." Zhang Jianbin looked at this way. External competition promotes enterprises to find innovative ways, and users are also pushing enterprises to transform products.

In the thick machine market price war smoky everywhere, Wujiang Wanping thick machine production plant can only watch the tiger from the shore, neither wants nor can enter the game. The reason is very simple. The production cost of Wanping thick machine determines its price. As is known to the industry, the quality of heavy duty parts in Wujiang area is relatively high, so the quality and cost of the machine are relatively high. However, it seems that the domestic market does not buy the best quality Wanping thick machine: domestic users often only need medium and low end heavy duty machine products, and price becomes the most important index when they choose thick machine. Wanping thick machine, which has no advantage in price, can not win in price war.

In recent years, with the increase of various costs, some small businesses originally engaged in thick machine production have started to make new plans and produce electronic pattern machines. According to Hu Kainan, the production of electronic pattern machines is simpler than the production of heavy duty machines. "As long as the problem of electric control is solved, the assembly process is easy to operate." At the same time, because of the larger market of electronic pattern machines, the profit margins are relatively large.

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The reporter visited the thick machine enterprise group in Wanping area to see its survival status.

It is understood that Wanping medium and small heavy machinery enterprises are mainly targeted at the domestic market. "Many accounts receivable, enterprise capital chain tension, most enterprises do not have cash to invest in R & D, naturally no new products come out." An Dao sewing equipment Fang Yun, general manager of the limited company. At the same time, small businesses do not have brand awareness. Most of the products are follower of standard Wanping thick machine, which makes it difficult for local thick machine enterprises to get real development. In the market, Wanping manufacturing is unable to compete with the cheap kettle town. "It can be said that the whole Wanping thick machine industry is being maintained." For this, Fang Yun felt rather helpless.

Small and medium sized Thick machine enterprise The leader can get parts of a certain machine through related channels, and then he can get the living space through imitation and Shanzhai. However, the products made by Shanzhai are homogenized, which aggravates the vicious competition in the market. A factory with a family workshop will be inert in production. Once a product is ready, it will not be willing to produce other types and types of products. It is even more difficult to find a breakthrough. At the same time, the rising cost of labor, land, environment and social security has made the transformation of small enterprises difficult.

Some of the local thick and thick machine enterprises, due to the lack of ideas and ideas, eventually led to the premature death of enterprises.

At the same time, there are also a number of small and medium-sized heavy duty machinery enterprises in Wanping District, such as paudley, colling, construction workers, Jin Zhen and so on. The limited market of heavy machinery, low value-added products and the price of products below standard brand have jointly created the embarrassing situation of these enterprises.

A healthy company like paudley has only a small number of heavy duty machine manufacturers in Wanping district.

And Tianyu, a company with new product development capabilities, is even more rare. Hu Kainan's Tianyu company is developing a new product called DU4430 medium thick material synchronous three stitch sewing machine. According to the introduction, using this product to make folding mat can effectively reduce labor and improve efficiency. "There are quite a few enterprises producing mat in Anji, Zhejiang. We hope that the machine can improve the efficiency of production and the needs of users are always on our mind." Hu Kainan told reporters that in 2009, Tianyu company made the first double needle machine with wide needle position. "The double needle machine for making a mat is at least 4.5 centimeters, and the wider the needle is, the easier the line will be." Reporters learned that this wide needle position double needle machine is currently in good use. The newly developed DU4430 has been modified on the basis of the double needle machine, equipped with a rotary shuttle and a needle, the head is lengthened, the operating space reaches 1.05 meters, and at the same time, it is equipped with an energy-saving servo motor. The research and development of the product lasted nearly a year, and now it is finally available. Hu Kainan told reporters that the product is planning to apply for a patent. Hu Kainan's company now has 15 employees, of whom 8 are assemblers.

Turning to the market situation, Hu Kainan said: "before May 2013, the market situation is OK, but the overall situation is not as good as the same period last year." The low price of thick machine market has been mentioned in the interview.

The thick machine in Wanping area is sold to all the markets in the country. However, the market capacity of domestic luggage and heavy materials has not been enlarged. Most of the heavy machine owners believe that developing the export market is the way for local enterprises to develop. "Southeast Asia and other places demand for sewing machines such as bags and other heavy materials stays at a lower stage, which is sensitive to price and low quality requirements. Therefore, it is not easy to develop export markets." Hu Kainan said so.

In the short term, consumers will benefit from the price war in the thick machine market. In the long run, the healthy development of the industry will be affected. There is no change in the market price of heavy duty machines in recent years. "

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In 2008, there were frequent earthquakes and snowstorms. In the equipment used to make emergency tents, there was no need for heavy duty machines. According to insiders, the thick machine market was once stimulated. With the improvement of national living standards, outdoor products are gradually favored by consumers. The market demand of heavy duty machines has been increasing. Manufacturers are constantly improving the function and quality of products according to the needs of users.

Mechatronics is the future development direction of thick machine, and it is highly efficient and energy efficient. However, not all heavy duty machines are developing at high speed. Quality is always the top priority for the production of high quality products, and efficiency is the most important for low and medium end products, so these manufacturers will give priority to the speed of the machine.

The market is changing, the downstream user needs are changing, and the product development trend is changing. In recent years, the output of thick machine has increased, the scale of production has expanded, and the profit space has decreased.

Faced with such a situation, how should businesses respond? "I hope the market can accept new products." Hu Kainan spoke to reporters about his inner thoughts. Tianyu plans to intensify its marketing efforts in 2013 to fill gaps in some domestic markets. At the same time, the production of electronic pattern machine is introduced on the basis of making heavy duty machine. Local small and medium sized heavy duty machine manufacturers say that the quantity of products depends on quantity. Only by expanding the scale can we have a place in the thick machine market. Companies that fight in price wars may have to rely on lower prices to occupy the market. What is more cruel is to do quantity and price reduction for the current Wanping. Thicker Enterprises are very difficult.

According to a number of heavy duty machine manufacturers in Wanping, the gap between domestic brands and foreign products is mainly due to the quality of parts. To improve the quality of parts and components, it is necessary for enterprises to grasp production management, strictly control quality, drain water and wear stones, so as to change.