Rich Birds 2014 Spring And Summer Orders Will Join Hands With Lu Yi To Express "Chinese Gentlemen".

< p > August 25th, with the theme of "winning the Chinese gentry and retailing", < a href= "http://sjfzxm.com/news/index_f.asp" > the 2014 spring and summer ordering meeting of the rich birds "/a" and the brand strategy conference will be unveiled soon.

As the most appropriate interpreter of "Chinese gentlemen", the rich bird will usher in its image spokesperson, Lu Yi, playing the role of "Chinese gentleman".

At that time, the film star Lu Yi, after five years with the rich bird, will be upgraded to "the image ambassador of the Chinese gentleman of the rich bird".

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< p > < strong > "Chinese gentleman" awakens the gentleman's plot < /strong > < /p >.

Last year, in the spring and summer new products conference in 2013, the rich and precious birds pioneered the brand positioning of "Chinese gentlemen". P

The "Chinese gentleman" is a tribute to the Western gentlemen by the rich birds. It also innovatively integrates the modest and modest qualities of the East, and re deconstructs and reconstructs the gentry symbols, which fully deduces the beautiful images of gentlemen in the hearts of the people.

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< p > "gentlemen feel that they are courteous, modest, decent, refined, self-cultivation, knowledgeable, loving, advocating traditional culture and self existence values, gentlemen pursuing a taste and humanized way of life.

He represents a new social trend of social and economic development, and is a social trend pursued by the middle and upper class men.

Hong Huihuang, chief executive of the a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a", said that the mission of the rich man's men's wear has been to promote the international image of Chinese men, while the "Chinese gentleman" is the image of rich men and men's men wishing to build up for the Chinese people.

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< p > is also after a year's trial, the order will be further enriched by the rich birds.

In this regard, Hong Huihuang said, the product demand point is the enterprise wants to inject a subjective idea about the product in the customer's brain, which is used to occupy the minds of consumers.

"The bird's product positioning is to create the first brand of wedding dress, and marriage is a happy thing. Therefore, the product demand is that we wear a rich bird and a man's clothing to make people happier, and of course there is another meaning that wearing a rich bird's menswear will make people more confident, more sensible and fashionable, and this is the image of a new generation of Chinese gentlemen."

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< p > < strong > retail should win the pformation of the trend < /strong > < /p >

< p > on the one hand is to comb itself from brand positioning, product positioning, and so on. On the other hand, it needs to adapt to changes in the industry and make changes.

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< p > when the stock ringing the alarm bell of "a href=" http://sjfzxm.com/news/index_c.asp > clothing industry < /a >, when the external economic environment continues to slump, when some brands can not withstand the market baptism, it all indicates that the clothing industry is facing a major shuffle.

However, the clothing industry is not without opportunities, but the opportunity is grasped in the hands of enterprises that are capable of pformation and rush out of tight encirclement.

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< p > the pformation of garment industry in recent years has to be changed from "wholesale" to "retail", which is a deep revolution in the clothing industry.

Based on this industry background, as well as its own sober cognition, this season's order meeting, Fu bird put forward the "retail winning" forward-looking perspective.

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< p > for this reason, Zhu Qunbo, marketing director of rich birds, believes that nowadays, in the era of customer king, marketing is no longer a monologue of enterprises. The traditional channels of enterprises should create thinking and action around customer value.

Facing the channel change driven by the change of customer demand, how do enterprises implement strategic channel management and countermeasures? < /p >

< p > "nowadays, the whole industry is changing. It is no longer a simple partial adjustment. Instead, the whole business model is going to change. The wholesale mode of the past has been unable to adapt to the current stage of development." therefore, the rich birds put forward the concept of small company, big market, small headquarters and big retailing, and renamed all the general agent branches as retail companies.

Zhu Qunbo said that only the fine management services provided by headquarters can create a strong terminal operation capability. Only by positioning the company as a professional service provider can we go to a new height and realize the nationwide retail management. "This customer driven channel pformation will be an opportunity and challenge for Time Inc to sell zero."

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