Beijing Jia Run Line Efforts To Deepen Outdoor Brands And International Efforts

< p > Beijing Jia Run Hang Trading Co., Ltd. is a well-known outdoor outdoor brand agent company in the outdoor industry.

In 2013, Jia Run line company continuously introduced internationally famous outdoor brands, and formed a unique business development mode. Now it is actively investing in online and offline businesses.

To this end, Xiaobian interviewed the brand, channel expansion and investment planning of Jia Run line company: < /p >

< p > < strong > MICO < /strong > /p >

< p > MICO is the first enterprise in Italy to produce sports socks, < a href= "//www.sjfzxm.com/news/index_c.asp" > Sports T-shirt "/a" and sports underwear. Its sales volume and quality have always been in the leading position in Italy.

It represents the top quality outdoor sports product of high quality and high technology.

MICO was founded in 1970 and has just started producing women's socks.

In 1977, MICO turned to produce functional sports socks, using the most advanced technology and materials, tested by world-famous professional athletes and combined with network marketing, making MICO a leader in the production of functional socks on the international market.

In 90s, MICO put functional underwear into production. In 1990, MICO became the first NOBEL FIBER company to allow the movement of X-STATIC silver into its products, which means that the top technology was integrated into sports products.

Since 1993, MICO has gradually become an official supplier and partner of Slovenia ski team, Croatia alpine skiing team and Italy Winter Sports Federation.

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The international top sports products designed and manufactured by P > MICO are not only suitable for your body, but more importantly, protect you from overheating and damp attacks, and eliminate the odor caused by sweat.

MICO used different fabrics and technology in the process of making clothes. It can maintain and prolong the best state of movement in the process of exercise, and it is more perfect.

In the process of movement, from the first layer of contact between fabric and skin, sweat volatilization and temperature conduction can effectively control the temperature and humidity of the body surface through second layers and third layers of scientific and technological fabrics, especially in the extreme environment, without being affected by the outside world, giving full play to the best condition.

In 2012, MICO invented the new technology, carnosine, and incorporated it into MICO products. When people are moving, the carnosine particles in their clothes are released slowly, and the lactic acid can be decomposed and decomposed through skin to relieve fatigue. At present, only one MICO has mastered the technology in the world, and has passed the test of BETA.

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This year, MICO brand enters the Chinese market. Beijing Jia Run line company as the general agent of MICO brand China market, its sales strategy starts from the ISPO BEIJING exhibition in 2013, mainly develops in the direction of professional outdoor channels. In the second half of the year, it will expand the sales channels and online sales channels of ski products.

The MICO brand consumer group is positioned in the middle and high-end sports crowd, its product market sale price is between 400-2000 yuan RMB.

From the perspective of market strategy, the opinion leaders selected in the folk outdoor sports should promote their product testing and form word of mouth marketing.

It is expected that within the next three years, the MICO brand will remain the top five in the Chinese market sports underwear series.

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< p > GABEL < /p >

< p > more than 50 years ago, Italy skier Galdino Beltramello founded GABEL brand.

The values behind the GABEL brand team are real and sincere, fully respecting the tradition of "making in Italy" while respecting and protecting the nature.

Starting from the first ultra light aluminum alloy rod made by Galdino, and now the concept of ski and mountaineering staff, founded by GABEL brand, has expanded and specialized in the field of walking stick from hiking to walking range.

GABEL brand products are designed to achieve the best performance. They must undergo harsh outdoor conditions and laboratory tests. Each new product should be tested by the best athletes and put forward amendments to enhance product performance.

At present, the GABEL family industry has developed to the second generation of products, becoming the world's top two sport cane brand. Its professional performance in the Nordic walking series and cross-country running series is very strong. The global business scale is 80 million dollars. Only LEKI can be equal to it, becoming one of the most respected brands in the world. Its excellent performance also makes GABEL a star on the podium of major international competitions.

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< p > < strong > WDX < /strong > /p >

< p > WDX brand is a seamless headscarf produced in Spain, and is customized for the production of NIKON camera brand.

The founder of the brand is originally the design director of BUFF, so it has the same points with BUFF brand in < a href= "//www.sjfzxm.com/news/index_c.asp" > fabric > /a > design, R & D, etc., but there is a difference between the scarf and the basic fabric.

This year, WDX entered the Chinese market and became an important subsidiary product of Beijing Kerun company. It added a new Spanish brand scarf to outdoor stores retailers and consumers.

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< p > < strong > brand promotion < /strong > < /p >

< p > 2014 Sochi Winter Olympic Games (2014 Winter Olympics) and the twenty-second Winter Olympic Games will be held in Sochi, Russian Federation on February 2014 7-23.

The MICO brand is the official sponsor of the International Snow Federation and the designated equipment supplier of Italy and Slovenia national ski teams.

GABEL brand is also the main sponsor of Sochi Winter Olympic Games.

In addition, MICO and GABEL brands are also important partners in TECNICA's 2013 giant travel (330 km) project in Italy.

In other respects, the MICO brand will also cooperate with the three iron players.

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< p > development strategy < /p >

< p > Beijing Jia Run line company has two main business modules on the main line and offline: the online part has retail and wholesale business, retail Patagonia, MICO, GABEL and other international a href= "//www.sjfzxm.com/news/index_f.asp" high-end brand "/a", has also sold Arc "teryx brand", and hopes to create online outdoor accessories brand multi category combination. At present, it mainly cooperates with Tmall, while maintaining cooperation with Amazon and Jingdong mall.

There are agent and wholesale business in the offline part, mainly in Italy MICO, and GABEL brand.

Beijing Jia Run line company is concerned about the trend of China's outdoor sports development, focusing on running and riding and other market segments, and operating international high-end brand of sports underwear and accessories.

The brand management direction and main line of Jia Run line company is to move closer to the international market in the segmentation market, which is consistent with the global development trend of the brand, and this is also the responsibility and obligation of the agent.

In the future, Beijing garun will introduce more international high-end outdoor brands, and strive to expand the Chinese market, and continue to brand foreign brands with strong confidence and strive to develop from agents to brand partners, such as branch offices or brand representative offices.

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< p > < strong > investment strategy < /strong > < /p >

< p > Beijing Jia Run line company currently mainly faces two aspects of investment, one is the regional entity dealer, and the other is the exclusive agent mode of the city. The two is e-commerce platform investment.

Among them, the entity dealers are already working with Shenzhen fire fox, Nanjing native, Xi'an green ant, Qinhuangdao North outdoors, Shenyang Fu lant, Changchun golden tent, Jilin Feilong, Shanghai wildfire and Tao Bo, Beijing Haicheng, and Haicheng.

In terms of e-commerce platform, Beijing Jia Run line has an e-commerce sales team, and hopes to select several high-quality e-commerce distributors to jointly sell online sales.

Beijing Jia Run line company believes that online sales should win by service rather than price war. If a price war is launched, not only will everyone not be able to make profits, it will also hurt MICO brand just entering China.

Therefore, the Beijing Jia Run line company has adopted a deposit system, which is called "quality assurance". Dealers who engage in price wars will deduct the profits lost from the corresponding reduction in quality assurance.

Through this linear regulation, the online price regulation and market order can be ensured.

At present, the sales of e-commerce in Beijing Jia Run line can assist offline sales, which can help entities to digest inventory, and verify the price situation and promotion efforts of entities in various places.

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