How Does Anta Sports President Ding Zhizhong Go To The Throne Of Shoe King?

In a conference room < a href= "http://sjfzxm.com/news/index_f.asp" > Anta < /a >, a department manager, in conjunction with the projection slides, detailed the progress of a training project in < p >.

A young man with a baby face sat at the end of a long conference table. After listening to it for about 10 minutes, he suddenly interrupted him. "Don't tell me the details, tell me, what kind of benefits will you get if you put so much into it?"

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< p > this ungrateful young man to his subordinates is Ding Zhizhong, the 37 year old president of Anta (China) Co., Ltd., a native of chentai Town, Jinjiang City, Fujian province.

Just half a month ago, he led the company into the main board of Hongkong and raised 31 of the fund.

HK $6 billion 800 million.

On the first day of July 10th, the company's share price rose by 44%, which made Ding Zhizhong and his family members worth more than HK $13 billion, with a 75% stake in the company.

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Less than 10 years later, Ding Zhizhong has left behind thousands of competitors around Anta's Town, P.

"Anta is bigger now, and Ding Zhizhong is not good at it now."

A businessman who started sports in 1983, "a target=" _blank "href=" //www.sjfzxm.com/ > clothing < /a >, said a stone lion businessman.

His annual sales volume of "Ho Kin" brand sportswear is about 1 hundred million.

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< p > Ding Zhizhong became a place name deputy, in fact, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Wang, but he did not become the president of the local Footwear Association.

"He has a kind of domineering in his bones, and he can't deal with it."

A local media reporter said.

He also did not want to compromise with others. According to local people, if a thing that he did not want to do and could not do, another XTEP shoe owner, XTEP founder Ding Shui Bo, would choose to do it, while Ding Zhizhong would simply refuse it.

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< p > perhaps because of this, in 2006, when Quanzhou (Jinjiang affiliated to Quanzhou) elected president of the footwear association, as the boss of Jinjiang footwear industry, Ding Zhizhong was the best candidate for the presidents, but attracted a lot of objections. Finally, Ding Shui Bo finally took the seat.

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< p > "Ding Zhizhong is an inner closed man from personality. Only a few good friends can understand his inner thoughts. Most people, even the directors of his company, may not know what he is thinking."

A person who worked for Ding Zhizhong for many years said.

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< p > in Jinjiang, Fujian, the most concentrated position of former multinational companies is Anta headquarters.

The director or deputy director of Anta 60% comes from multinational corporations like WAL-MART and Procter & Gamble.

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< p > Anta is also a place where multinational organizations can often meet.

Ding Zhizhong hired JW to advertise for him, hired corney to make strategic consultation, and hired Morgan Stanley to do the underwriting service for him.

Giving full authorization to allow professional people to do professional things is now strongly advocated by Ding Zhizhong.

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< p > during the contact with Thomas, Ding Zhizhong was acquainted with Zhu Zhengzhong, then Thomas's chief representative of China.

Zhu is a Chinese American who once served as vice president of Coca-Cola China and a member of the Morgan Stanley expert advisory group. He has provided management advice to Morgan Stanley investing in Mengniu and South Fu.

Shortly after, Zhu was appointed as Anta's strategic adviser by Ding Zhizhong.

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Under the recommendation of Zhu, Morgan Stanley contacted Ding Zhizhong in 2003 and intends to inject capital into Anta. < p >

But at that time, Ding Zhizhong thought Anta did not need money for the time being.

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Before P, Ding Zhizhong was not a man willing to give up power until 2004.

But now, Ding has set the power as a company's system.

"Decentralization and encouragement are the most prominent management characteristics of Wang Liangxing. Ding's thought comes directly from Wang Liangxing's influence."

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< p > Wang Liangxing is Ding Zhizhong's childhood companion.

In Ding Zhizhong's not wide circle of friends, Wang Liangxing is the most iron confidant.

Wang's founder is also a strong force in the casual clothing industry.

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< p > from two years ago, the director of each department of Anta was authorized to ask Ding Zhizhong to report everything.

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< p > Ding did not let the matter of authorization become empty talk.

A company executive came to his office and told him a situation: because the number of sports shoes distributed to American customers was wrong, the other side claimed $30 thousand.

The supervisor asked Ding Zhizhong what to do.

Ding said, "don't ask me what to do! You decide for yourself if you should pay for it and find out who should be responsible for the mistake."

The director had to withdraw from Ding Zhizhong's office.

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< p > after having the authorization and responsibility mechanism, Ding is not afraid of making mistakes.

On one occasion, a shipment of goods that Anta promised to the distributor was not delivered on time.

Although the other party did not claim compensation, Dante knew that he offered compensation 3 million.

"Compensation is paid by the company.

The responsible person was criticized.

After that, there was no similar mistake.

Because of the real compensation, they knew that such a mistake could not be repeated. "

Ding Zhizhong told the Southern Weekend reporter.

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Ding Zhizhong has also liberated himself from the company's affairs after he praised the new management method. He is said to have signed less than 5 documents a day and only 3 internal meetings a month.

He will spend a lot of time absorbing effective information, communicating with company staff, and soberly thinking about the strategic problems of the company.

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