Non Traditional Brand Innovation Christmas Is Also Modern

Every December means the end of a year, but Thanksgiving Day, Christmas day, and the new year's day are always full of festival cheer. In order to meet the increasing number of Party activities at the end of the year, many brands have launched the Christmas holiday Series in the middle of the year to meet the people's shopping desire.

Past, Christmas In order to respond to this joyous festival, holiday series products are always inseparable from the iconic colors and patterns such as red, green, snowflake, star, reindeer, etc. However, the 2013 holiday series lacks these traditional elements, instead of the fashionable elements with more brand characteristics and fashion.

　　色彩方面，红色自然是圣诞永恒的主题色，如Zara Home全新圣诞特别精选家居配件中的玻璃杯、装饰盘、地垫及其他小饰品中红色都是绝对的主角;而略显沉闷，却不失经典韵味的黑色成为不少新品的“必选项”，其与金色、银色等闪亮的金属色搭配下焕发出高贵典雅的气质，如Stradivarius推出的圣诞系列就是以黑色作为主要色调搭配金色元素，同时点缀亮片和刺绣等亮眼的设计细节，打造出优雅、别致而又不失华丽巴洛克风情的节日装扮;蓝色似乎也成为了今年圣诞新品的“宠儿”，无论是海军蓝、湖蓝还是宝蓝色，都让优雅中带了些活泼的感觉;粉红色、银灰色、香槟色等低调中透出华丽的色彩也出现在不少新品中。

Material, it seems to meet the needs of the party, bright elements such as sequins, crystals, and metal rivets are used in large quantities, not only for loading. clothing Details are also widely used. shoes Money, handbags, such as Christian Louboutin, embroidered high-heeled shoes with ethnic style, are decorated with crystal decorations. Valentino also adorns sexy and handsome rivets on the package and vamp on the brand's consistent outline design. The new black high heeled shoes of Miu Miu are covered with rubies, sapphires and emerald green water drill. Even Ugg Australia uses Swarovski crystal to match the most classic brand of leather boots and sandals.

In order to match the festival's joyous atmosphere and classic Christmas elements, animal design has also become a way to highlight children's fun in many brand holiday series. fuse Brand tradition Salvatore Ferragamo's special accessories series, "Animals Capsule Gift", is the mini series of the classic brand small leather products. It selects 3 symbolic animal patterns of the classic Ferragamo printing, the owl, the frog and the elephant. The Spanish brand Loewe turns the cute animals like the rabbit, the panda, the owl, the pony and the little elephant into bookmarks, ornaments and zero purses.

With richer colors, more shiny materials and more childlike designs, the 2013 holiday series that the big brands have dedicated to meet many people's desire to dress and dress together during the Christmas season, which is full of festival flavor and can be unconventional. The traditional colourful sweaters and jackets that are full of those festivals are rewritten to make the costumes available during the festival. Modern Full of flavor.