South Korea'S Outdoor Apparel Companies Continue To Expand Their Product Lines And Dig Deeper Into The Market.

< p > recently, large outdoor clothing companies with "a href=" //www.sjfzxm.com/news/index_p.asp "Korea > /a" have started the research and development of new product lines, with a view to diversifying their business portfolios as a new engine to boost sales growth and tap new growth points in the market.

Last year, the outdoor clothing brand successfully targeted young people in camping activities.

This year, these clothing brands will once again capture sales opportunities for specific products driven by emerging sports.

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< p > Korea > a href= "//www.sjfzxm.com/news/index_c.asp" > outdoor dress company < /a > K2 started its mountaineering footwear business in 1972.

This autumn, the company plans to launch golf products brand to meet the needs of high-end users.

On the price of the product, the brand's clothing price will be lower than other companies.

K2 brand sales representative pointed out: "although the outdoor market in Korea is still growing, there are now signs that the market has become increasingly saturated and may soon slow down.

Therefore, we hope to launch a new product line to deal with market saturation by enriching product types. "

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< p > in addition to K2, at the end of 2013, Youngone, the manufacturer and exporter of The North Face, bought 20% of the Scott Sports brand in Switzerland.

As early as July 2011, Youngone holding company provided bicycles and related equipment for the Scott North Asia brand, and subsequently expanded its products to outdoor products.

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< p > this year, the Scott North Asia brand will import bicycles from Youngone and sell it through 84 stores in Korea.

Switzerland's head office will continue to produce bicycles and other sports equipment.

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At the same time, another clothing brand named "a href=" //www.sjfzxm.com/news/index_c.asp "Black Yak < /a", which was founded in February 1973, began to represent Switzerland's ski dress brand from November 2013, hoping to expand the product category.

"We want to provide customers with a wider range of products.

The introduction of Swiss skiing brands will increase our sales. "

The company's brand representative said.

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< p > according to statistics, in the past few years, the scale of outdoor clothing market in Korea has expanded significantly, maintaining two digit growth every year.

In 2013, the sales of outdoor clothing market in Korea reached 6 trillion and 400 billion won, up 11.3% over the same period last year.

According to industry analysts, the outdoor clothing market in Korea is now close to saturation, and the local outdoor brands or the introduction of new product types or agents abroad will take a place in the fierce market competition.

It is expected that such a move will continue for some time in the future.

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< p > related links: < /p >

< p > so-called layering is to wear different materials in outdoor sports to suit the effects of various weather changes in the field, such as assault trousers, fleece underwear, thermal underwear, sunscreen trousers, fast drying trousers, etc.

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< p > outdoor clothing can be divided into three types: underwear, thermal insulation and coat.

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< p > underwear < /p >

< p > the main purpose of outdoor underwear is to keep the skin dry.

If the sweat from the body causes evaporation on the surface, it will take away the enormous heat of the body and make people feel cold.

Therefore, underwear should be made of synthetic fiber underwear and avoid wearing pure cotton and pure wool underwear.

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< p > warming layer < /p >

< p > the function of thermal clothing is to form an air layer in clothing.

Air is a good insulation medium. After the air layer is formed in the thermal clothing, the cold air outside is separated from the body to keep the body temperature.

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< p > coat > /p >.

< p > mountaineering and outdoor sports outfits usually refer to clothing such as assault clothing, assault trousers and raincoat, whose main functions are waterproof, windproof and tear proof.

With the development of science and technology, waterproof and breathable fabrics such as GORE-TEX and FIRST-TEX have been developed.

The principle is that in the film state, the pore size of the surface is exactly between the water molecule and the vapor molecule, and the vapor molecules can pass through, while the water molecules are blocked, so as to achieve the effect of waterproof and breathable.

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