From "Casual Rent" To "Customized Tide" Change Of Wedding Dress Consumption

< p > < strong > < < a href= > //www.sjfzxm.com/news/index_f.asp > > dowry > /a > upgrade the custom-made wedding dress into a trend < /strong > /p >

< p > the traditional white wedding gauze was introduced into China from the west, and was radiated from Taiwan to mainland China in the late 80s.

At that time, consumers in the mainland did not have the concept of wedding dress, and influenced by traditional wedding customs and ideas. It was not acceptable for most western people to take traditional western white wedding dress as their own wedding dress, so the wedding market was not very big.

In addition, the price of wedding dresses at that time was relatively high, and it belonged to luxury consumption. Most of the newcomers with wedding dress chose to rent the wedding photo studio instead of buying it.

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< p > with the changes of the times and the widened eyesight of consumers, the wedding dress has gradually caught the eye of consumers with its beautiful and romantic western style.

The western style wedding dress has also become a new choice for the mass consumers through the studio and the traditional wedding ceremony in the form of independent wedding photo.

When the wedding dress was gradually accepted by the mass market, the 80's became the main force of the marriage team. The bride to be more fashionable and personality, willing to own their own wedding dress as a permanent souvenir. With the new concept of "buying a wedding dress", the price difference between the wedding dress and the rental wedding dress is not very different. "Wedding economy" is pformed from traditional lease to purchase.

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< p > nowadays, the economic condition of young people is getting better and better, and the consumption concept is more open.

They believe that the wedding dress is a ceremonious dress that is worn only once in a lifetime, and the pursuit of individuality and exclusive becomes the key to the consumption concept. Therefore, it is particularly desirable for someone to design a unique wedding dress for their own style and characteristics.

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< p > Wedding Dress from "casual rent" to today's customized demand, consumers' "dowry" can be upgraded step by step.

And the marriage and wedding dress market continues to grow, so that many businesses that can not be done before have become the prosperous industry now.

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< p > < strong > market maturity can not keep up with consumption demand < /strong > /p >

< p > although more and more brides are eager to have their own wedding dresses, the wedding dress purchase and customization market is getting bigger and bigger, but the brands and styles that are available on the market are hard to find.

In addition to the ubiquitous wedding dress business in the wedding photography shop, it is hard to see the novelty and quality assurance of the wedding shop.

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< p > why is there no famous wedding dress brand in the market of increasing demand for wedding dress? This is mainly related to the cost of wedding dress and the maturity of the market.

Abroad, the wedding dress industry has developed very mature.

It takes three months or even half a year to complete a set of wedding dresses.

Tailor-made requires the bride to try it on many times, and more importantly, the bridesmaids and female relatives, such as mothers and sisters, need to wear a dress matching the bride.

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< p > this way, one person marries almost 5-6 women to dress together to ensure that the store has enough business.

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Compared with the domestic market, the wedding dress industry has just started. Many people in China do not know enough about the wedding dress. The bride can spend nearly 10000 yuan to design wedding dresses for the design studio. It has become luxurious. If we want to make the bridesmaids, mothers and sisters dresses also serialized, the economic pressure on the ordinary people is enormous.

Therefore, many domestic wedding processing factories are more willing to pick up materials or to provide foreign orders for picture processing. They believe that the risks are small and the profits are thick, while the domestic wedding market is very risky and low profits. Therefore, the wedding dress in the domestic market is basically a low-end product with low cost and poor work performance.

In addition, some wedding dress manufacturers said: "the design of wedding dress is the essence of a wedding dress. It embodies the wisdom and labor of < a target=" _blank "href=" //www.sjfzxm.com/ > designer "/a", and the design cost of a grade wedding dress will account for more than 20% of the total.

But in China, only imitation and cloning are very harmful to the wedding dress industry. "

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< p > < strong > Wedding dress enterprises return to market demand < /strong > < /p >

< p > fortunately, the domestic wedding market is changing now.

Although each independently designed wedding dress requires high R & D costs and design costs, young consumers have been able to rationally accept and approve the price required to customize the wedding dress, and most of the brides are willing to spend three to five times the price of the ordinary finished wedding dress to order a unique and unique wedding dress, so that the profits are enough to support the cost of the wedding dress.

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At the same time, in order to adapt to the market, more and more enterprises are aware of the change and demand of the consumer market. Although they can not provide corresponding goods and services for consumers' needs immediately, they have begun to change their business strategies and begin to return to the domestic consumer market. P

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< p > data show that with thousands of dollars per wedding dress plus accessories and other related industries, only a billion yuan market will be formed on the bride alone.

The broad prospects and the larger market demand have led to the development of the "a href=" //www.sjfzxm.com/news/index_f.asp "wedding dress industry < /a >. Guangdong, Chaozhou, Zhongshan, Shenzhen, Guangzhou, Jiangsu Suzhou, Fujian Xiamen and Quanzhou have formed the related industries of wedding dress ordering.

Besides, the wedding dress processing industry in Guangzhou, Suzhou and Shanghai also followed closely.

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"P > once the wedding dress enters the personal consumer market, the consumer will pay more attention to the fabric, workmanship, brand and quality of the wedding dress.

The bride's change in the concept of wedding dress will lead to the development of the whole wedding dress industry, including wedding dress production, design, sales, agency and other aspects of the revival.

It will be the trend of the future to find out the great potential contained in it and provide the bride with one to one service and tailor-made wedding design shop.

In the future, China's wedding dress industry is indeed worth looking forward to.

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