Shoe Materials Enterprises In Jinjiang Actively Expand Overseas Markets

< p > we can easily say a lot of sports: a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > brand, such as: Lining, Anta, XTEP and so on, but few people know that the shoe material enterprises that provide raw materials for these brands, because shoe materials enterprises do not have terminal market, and do not face the terminal brand of mass consumers, can only rely on the development of finished shoes enterprises to realize their own value.

They all dream of "marrying the rich and the rich," and can cooperate with the first tier brand shoe companies to realize their own value, and also depend on the growth of the first-line brand to drive their own growth.

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< p > however, with the continuous shrinking of the domestic sporting goods industry, many matching shoe supplier in 2012 continuously turned their attention to foreign countries, and increased the proportion of foreign trade to win a new world.

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< p > it is understood that many Jinjiang shoe materials enterprises including Xintai, Da Yi, Jin Yi, Zheng Han and so on have taken the first thirty-sixth Brazil shoe materials exhibition.

Behind the Brazil shoe material exhibition is a reflection of the shoe material industry in Jinjiang. In the current domestic market, it is a bold attempt to further expand the international market.

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< p > in fact, to some extent, the foreign trade market has made the struggling domestic footwear industry see the dawn of the market. The outside world is wonderful and the market can expand.

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< p > "two years of international economic depression, coupled with the expansion of production capacity by enterprises over the past two or three years, has led to the embarrassment of oversupply today. The factory buildings have been built and can not be dismantled, the equipment can not be put into production, and homogenized products are continuously appearing in the market. How to digest excess capacity, we must walk on two legs, together at home and abroad."

Xu Jinsheng, general manager of Fujian Xintai new Mstar Technology Ltd, represents the voice of many shoe makers.

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< p > although some enterprises increase the proportion of foreign trade, some enterprises still have a cautious attitude towards foreign trade.

"I think the timing is not appropriate at this time to increase the proportion of foreign trade."

Three Lin Wen, general manager of Sheng shoes and plastics, said that the overall downturn in the global economic environment and the appreciation of the renminbi are extremely unfavorable to China's exports.

He believes that there is still much room in the domestic market. Therefore, they are more about making products from the extension of products, not making shoes products, but also extending to other fields such as building materials, so as to balance the overall development of enterprises.

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< p > besides, Xu Xiongsheng, general manager of Jinjiang Zhongtai shoes material < a target= "_blank" href= "//www.sjfzxm.com/" > shoe machine /a development, also said that they still focus on the domestic market this year.

In his view, shoe machine industry still has larger growth space in China.

Although this year's market downturn, but many enterprises are brewing a new round of efforts to precipitate the period, some companies choose to update equipment, and some enterprises develop more differentiated products, which will bring greater development space for the shoe machine industry, they will seize this opportunity.

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< p > > it can be seen that, < a href= "//www.sjfzxm.com/news/index_f.asp" > shoe material < /a > enterprises are always the most critical links in the market whether they are going to the foreign trade market or domestic enterprises, and only the excellent products and good social awareness are the magic weapon for the enterprises to win the market.

In 2012, for every industry, it is a difficult task. Therefore, every decision of the enterprise must conform to the current market situation, and consider from the present situation of the enterprise, and do not blindly follow it.

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