Burberry Price Increase Mulberry Price Reduction Two British Fashion Tycoon

When p < < a > href= > http://sjfzxm.com/news/index_x.asp > Burberry (expand site selection information), it is announced that the price will rise to < /a >, but on the contrary, Mulberry will lower the price while many big brands are rising. Mulberry said unilaterally that the price structure of the company did have some problems, and there are some urgent problems to be solved in the profit. The adjustment of the price is just to let the public know that the problem is temporary, and mulberry will carefully consider its subsequent financial development.

In fact, for our consumers, what financial structure and consumption profits seem to have little relationship with us, the key is the market price that they show, and adjust their purchase according to their own conditions.

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< p > Britain's top two fashion brands have recently adjusted their prices to promote market sales. When Mulberry released the price cut, Burberry decided to float their retail prices.

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When the price policy of < p > Mulberry was resigned by brand CEO Bruno Guillon, the brand was competitive with the light luxury brand including Micha win net elKors, and Prada and Balenciaga with the same brand as the ginseng brand.

It is possible for the brand to issue a profit warning for the second time in three months. It is possible to pfer risks and effects in the short term by means of price reduction, but Reuters also reported that the brand insists that it is to ensure the company's financial strength in the future.

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At the same time, Burberry decided to raise its retail price after gaining a good sales volume in the Asian market. P

Carol Fairweather, the brand's chief financial officer, told the times business newspaper that there was no "knee jerk reaction" on prices, but if retailers raised their prices, they would react together because Burberry could lose 30 million next year because of the continued appreciation of the pound.

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< p > < strong > < a > href= > http://fz.sjfzxm.com/ > Mulberry. The price of the products is lower than /a > /strong > /p >

P, Mulberry, Britain's top leather brand, has recently announced the latest strategy to reduce product prices due to its declining profits and facing the grim situation of stock declines.

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"P", known as the world-famous luxury leather brand, has many famous fans. Apart from celebrities like Sienna Miller (Sie NNA Miller) and Kate Winsleet (Kate Winslet), many supermodels and first-line stars have chosen Mari Li to add color to their costumes.

However, its high price is well known, which leads to the situation that "affordable can not afford".

Today, in order to retain loyal customers, the brand decided to launch products that are relatively close to the people.

It has to be said that the adjustment of this major strategy is due to the pressure of shrinking brand profits and falling stock prices for two years.

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P, which has witnessed the brilliant past CEO Godfrey Davis of the 10 years from 2002 to 2012, now chooses to act as the acting president of the company until she finds the right person to succeed the CEO.

Emma Hill, the former creative director of EmmaHill, left Mulberry last year because of disagreement with other top executives.

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< p > although the situation faced by the company is somewhat grim, it is undoubtedly the gospel of the people who love to package the product price down, and perhaps it will have a wider consumer audience.

Let's look forward to Mulberry's magnificent pformation.

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< p > < strong > < a > href= > http://sjfzxm.com/pioneer/ > Burberry the income of 30% comes from Chinese consumers < /a > /strong > /p >

In April 26th, in Shanghai, the new flagship store in Asia, Pascal Perrier, Asia Pacific CEO of the famous international brand Burberry, revealed that in the 2013 fiscal year, about 30% of the total retail and wholesale revenues of the P were from the global Chinese consumers.

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< p > "the young consumer group is the target customer group that Bobo brand has locked in the Chinese market."

Pascal Perrier said the survey showed that the Chinese consumers in boboley were generally low, 25 years younger than American consumers, with an average age of 25-28.

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"P" Bobo Li was founded in 1856, is a strong British style famous brand, with classic lattice design.

Pascal Perrier believes that the young consumers in China are quite different from other regions. They win the business network more and more in terms of digital usage, so Boboli invest more in integrating the brand's digital innovation into the design and function of the entity store.

Reporters saw the first trial of RFID technology in the Kerry Center store in Jingan, Shanghai. By embedding digital chips in specific clothing and accessories, the multimedia content of the product was displayed to customers. 40 digital screens were launched to enable young consumers to experience a deeper level of brand culture in audio-visual experience.

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< p > statistics show that in the first 6 months of March 31, 2014, boboley's retail and wholesale revenue in the Asia Pacific region was 516 million, an increase of 19% in real terms.

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