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One Of The Keys To O2O Winning The Terminal Is To Guide Shopping.

2014/5/19 10:10:00 48

> as the leader of domestic a href= "//www.sjfzxm.com/news/index_f.asp" > men's wear /a > industry, seven wolves (seven wolf store) have won countless glory in the course of 24 years of wind and rain. Zhou Shaoxiong, chairman of the seven wolves, said in the face of the new situation, "do not turn the previous success into the stumbling block of today". This sentence always reminds every employee of the seven wolves to lay down their glorious past and devote themselves to the self reform to adapt to the new situation. This way also makes the seven wolves taste the sweetness. 
 a O2O campaign in April this year, seven wolves got about 5300000 of the online orders, ranking first in men's clothing. This time, the team of seven wolves is well aware that, like traditional marketing, one of the keys to winning the terminal is shopping guide. The attempt of O2O and WeChat payment is a difficult problem for shopping guide and customers, especially for the seven wolves. 
 one is difficult to cultivate customers' payment habits and the recognition of Internet payment methods, especially the target audience of the seven wolves. The acceptance of WeChat's payment is relatively higher than that of young brands. This needs to guide shopping actively to encourage and guide consumption payments. 
 two is difficult to change the traditional selling thinking of shopping guide, as well as the recognition of WeChat payment and < a href= "//www.sjfzxm.com/news/index_s.asp" > O2O < /a >. In addition to receiving training, activities need guide shopping, but also to understand and learn by themselves, in order to better encourage and guide customers. The initiative and acceptance of shopping guide lies in the incentive mechanism of the brand to the shop assistants, and whether the trainers are spanferred to training. 
 to make this event a special VIP activity is a profound experience of the success of the seven wolves. After the project started, the marketing team made a proactive policy in guiding and motivating. If the shops that participate in activities do not discount at all times, the discount control is better, and this activity shop is pushing the new products with full force. It is determined that VIP will take red packets on the basis of enjoying VIP discount, and some shops also carefully prepare beautiful gifts for VIP, which is undoubtedly a great temptation to VIP. In addition, the marketing headquarters team and the branch team maintain close communication and disseminated publicity training information from inside to outside. 
 finally completed the first round of training before April 9th. From April 10th to April 17th, the second and third rounds of the "a href=" //www.sjfzxm.com/news/index_s.asp "shop" /a "special training were completed. The training instructors at the headquarters, the training heads of the branch offices, and the training of each store, from text training to face-to-face training to video training, fully guaranteed that every guide could be proficient in the operation process and shopping guide marketing. 
 for a month's time, the brand that has not started the system docking work is able to ensure the connection between micro shopping and POS system at the start of the project, which is a great courage. It is understood that the 418 micro shopping activities, the seven wolves is the first to complete and dare to try the micro shopping and POS system docking brand. The process of manual processing is omitted, and the docking of the system provides a convenient experience for shopping guide and customers. Other brands also need to increase manual verification, manual orders and manual refund. 
 up to now, < a href= "//www.sjfzxm.com/news/index_f.asp" > seven wolves < /a > self revolutionary courage and excellent product quality have won the support of our customers. It is reported that the 418 micro shopping activities, seven wolves total turnover exceeded 13 thousand, the total performance of about 5300000, ranking the top of the men's clothing industry, for the next seven wolves next reform has injected a strong heart.