Why Can Chinese Clothing "Private Custom" Become A Climate?

< p > some experts once predicted that 2013 is the most difficult year for luxury companies in recent years. Next, it will hit bottom. But today, the trend of "stop rising" has not been highlighted. Among them, the performance of luxury a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a or garment making department has not stopped.

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< p > when international luxury brands sell poorly, some experts predict that this will bring huge opportunities to Chinese brands, because Chinese brands know more about consumers' needs, and Chinese consumers are gradually confident of Chinese brands.

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< p > < strong > culture priority < /strong > < /p >

Chun Ni, Li Kun and Cao Yinan, who appeared in the Spring Festival Gala in Beijing on 2014 P, appeared in a Chinese dress and interpreted the "private custom" of a host's costume.

This appearance has also made many Chinese consumers reexamine the beauty of China expressed by elements such as blue and white and Yuan totem, as well as the exquisite craftsmanship of traditional Chinese handicrafts such as brocade, silk and so on.

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As a result of the work, "P" fashion man Amy will shuttle in the four fashion week to see the show every year. In recent years, China's a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > is also very impressive in fashion week. However, Amy always exclamations: Chinese fashion design is gorgeous and dazzling, but can only stay on the T platform, and can not be worn on the body.

This has also been a widely criticized factor in Chinese clothing.

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< p > "Chinese luxury goods have existed for a long time.

From the silk tea in the Tang Dynasty to the porcelain in the Royal imperial kiln in the late Qing Dynasty, China never lacked the expensive and expensive luxury.

In terms of cultural connotations, artistic attainments and production techniques, China is much better than the west, but its brand creation is far less than that of the West.

Zhang Zhifeng, founder and artistic director of NE TIGER, said, "we must not stand alone in the world if we stand alone."

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< p > in recent years, brocade embroidery, freehand ink splashing, Yunlong totem, blue and white porcelain...

These elements of Chinese national characteristics frequently appear in the four international fashion week of New York, London, Paris and Milan. Among the top international fashion brands such as LV, Dior, Prada and Chanel, it is obvious that China's "a target=" _blank "href=" //www.sjfzxm.com/ "> dress" /a "culture has an impact on the world.

"5000 years of civilization in China is the source of inspiration and inspiration from our designers.

Foothold and deep excavation of our clothing culture is the king's way of China's advanced customization.

Zhang Zhifeng said.

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< p > < strong > individuation is trend < /strong > < /p >.

< p > in recent years, Chinese consumers are becoming more rational and calm.

In the past, 90% of NE TIGER consumers were foreigners, and now 60%~70% is Chinese, and big customers are all Chinese consumers.

With the emergence of high-end commercial real estate springing up, let the international giants have no "fixed force", and a family keeps opening shop, which also makes Chinese consumers wide and wide, and they have "bought the whole world".

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< p > "in the past, many Chinese consumers worshipped foreign luxury goods and always sneered at state-owned brands. This is a misunderstanding of Chinese luxury goods and an illusion of Chinese luxury goods."

Zhang Zhifeng said that luxury goods are not only expensive goods but also "create pleasant and comfortable things".

Only when we really understand the concept of luxury goods and the culture of advocacy can we turn the process of buying and selling gold into an instant and joyful process, which is the real luxury way of luxury goods.

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< p > in fact, the most important thing that luxury is for Contemporary Chinese is no longer just merchandise but attitude towards life. Zhang Zhifeng judged that "from cognition to recognition to choice and acceptance is not achieved overnight, and that Chinese people's cognition of luxury goods is growing and has a bright future."

When consumers "buy the whole world", rational consumers found that the international fashion design and fabric changes on the 1000, and the traditional Chinese silk satin velvet yarn, thousands of years of research and development, innovation has a broader space for change, China's high-class custom brand is more suitable for Chinese people.

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< p > a survey shows that the demand for Chinese local advanced customization is the top of the consumer group in Pyramid. The group was the first actor in the entertainment industry, and now extended to the elite of various industries, such as some successful people in the business circle.

In recent years, with the rapid development of the economy, the consumer market of China's advanced customization has shown a strong potential for development. Customers are paying more and more attention to the "individuality" and "uniqueness" of clothing, and hope that the clothing purchased by them has a unique design, not only to make up for the lack of body shape, but also to meet the needs of their own character, temperament and wearing occasions.

The trend of individuation makes China's market demand for advanced customization huge.

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< p > Zhang Zhifeng thinks that the "a href=" //www.sjfzxm.com/news/index_f.asp "custom" and "internationalization" of Chinese clothing should be different from those of the international brands such as Dior and Chanel.

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