Yonghui Supermarket Investment Huge Loss 30%

< p > a person familiar with the matter said to the first financial daily: "there is not much money to invest in people, that is, tens of millions, and the Yonghui supermarket itself may not be very serious.

In the whole process of investing people's happiness, the two listed companies did not communicate with each other from the beginning to the final sale, and finally sold it, and it was also known that the public information was released.

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< p > the person familiar with the matter said that the control power of the majority shareholder was very stable, and the holding of Yonghui supermarket was simply not a threat.

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< p > May 2012, Yonghui supermarket invested 2 million 160 thousand shares of people, the cost price is 13.88 yuan / share.

Yonghui supermarket announcements show that the cost of the above people's happiness shares is about 30 million yuan.

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At P, Zhang Jingyi, the manager of Yonghui supermarket, said that in addition to the cheap price of people's happiness, Yonghui bought people's happiness mainly by strategic investment rather than simple financial investment.

Yonghui sees the network resources of people and happiness, hoping that two enterprises can "make friends" and will continue to increase their holdings in the future.

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When p bought in Yonghui supermarket, the price of Ren Ren Le fell to 7.7 yuan in 2013. That is to say, Yonghui supermarket lost 6 yuan per share, and the loss rate was over 40%.

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Less than P, the person familiar with the matter said that the first financial daily said that after several years of listing, people enjoyed a large amount of cash, and there was a huge external expansion.

Since then, the impact of the electricity supplier has been encountered, which has led to a certain predicament in the operation of the company, so the stock price has been depressed, but the assets of the company itself are relatively excellent.

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< p > faced with a sharp drop in the price of investment, the Yonghui supermarket responds that this is the difference between industrial capital and financial capital.

The vision of industrial capital is far away. Financial capital is pursuing capital efficiency. What we are doing this time is long-term investment.

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< p > now, Yonghui supermarket sighs that the price of people's music is cheap, and it doesn't seem to be very cheap.

However, Yonghui supermarket's long term investment does not seem to be effective.

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< p > at that time, people in the industry believed that Yonghui supermarket could be a big player in the next game.

Yonghui buys people's happiness shares, mainly focusing on the sales advantages of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > "Ren Le Yue" /a. Combined with the advantages of its own customers, it is expected to further enhance brand awareness and surpass WAL-MART.

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< p > it is disappointing that after the Yonghui supermarket bought people, there seems to be no specific business considerations.

Knowing that Yonghui supermarket is selling people happy, the other party has no substantive cooperation.

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< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > Yonghui < /a > in the first quarter, all the shares of Ren Ren Le have been launched, and the average price of the paction is 10 yuan.

Yonghui first quarter report shows that the sale of Ren Ren Le shares received 20 million 347 thousand and 900 yuan in cash.

This means Yonghui's financial investment loss is nearly 10 million yuan, and Yonghui supermarket's investment loss is about 30%.

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< p > according to Yonghui supermarket, its < a href= "http:// www.sjfzxm.com/news/index_c.asp" > investment < /a > in the long run, the long-term business is valued.

Now that it throws people's happiness, is it a long-term reason to change? < /p >

< p > but the fact is that recently, the business of people's happiness has begun to show signs of recovery.

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< p > human performance shows that although the company's revenue declined by 3.8%, its net profit increased by 16% over the same period last year.

Since last year, people's happiness has begun to pick up by reducing household appliances, closing inefficient stores and opening community stores.

With the cooperation of fundamentals, the price of Ren Ren Le has also been rising recently.

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