Workplace Bible: How To Sell Smartly
< p > strong > 1. refusal is not directed against one person.
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< p > Mattson said: "when people sell a concept, the main obstacle is that once their views are rejected, they will regard it as a negation of themselves, and then stop trying."
Mattson suggested that we should learn from professional athletes in this respect: "most of the top professional baseball players in America outnumber the number of strikes three times.
Even so, they will not give up their efforts. "
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< p > < strong > 2., playing a href= "http:// www.sjfzxm.com/news/index_c.asp" > telephone /a > instead of sending mail.
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< p > many people, especially shy people, tend to use e-mail when putting forward ideas, but the efficiency of this method is much lower than that of face-to-face or telephone calls.
Mattson said, "making calls is more efficient.
You can respond more positively to other people's questions.
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< p > < strong > 3. 70% time for listening, 30% for speaking.
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< p > "there is a saying in the sales field: no one likes to be promoted, but everyone likes to buy it.
Good salesmen never sell well, but on the contrary, they are good at listening.
Mattson said.
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< p > < strong > 4. exercises.
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< p > find a friend or trusted colleague who is willing to listen to your sales practice.
Mattson suggests that you practice 6 times before you dedicate your creativity to decision makers.
He said: "the first one or two main tasks are to solve the way of expressing creativity.
By the sixth time, you can sell your ideas freely. "
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< p > < strong > 5. into other people's viewpoint.
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< p > Mattson said: "successful marketing should not take" me "as the main body, but take" we "as the main body.
Everyone wants to be a problem solving member.
So you need to incorporate other people's suggestions into your own creativity.
This will not only make your ideas more perfect, but you will also gain fame by pushing some problems.
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< p > < strong > 6. begins with statement questions.
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< p > Mattson suggested that when we put forward the idea, we should first state the problem, for example, "I notice that there is a problem in one aspect".
"The statement should be brief and concise, and then put forward two or three alternatives to observe people's reactions."
He added that the final result was almost a "mixed option".
"People like to modify other people's creativity, so we might as well give them something to do."
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< p > < strong > 7. is supported by the fair < a href= "http:// www.sjfzxm.com/news/index_c.asp" > authority < /a >.
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< p > if you are feasible, use your third party survey or article that you have no interest in to prove your point.
Mattson said: "finding support from a reliable source for your own view can bring you additional credibility."
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< p > < strong > 8. do not be stingy < a href= "http:// www.sjfzxm.com/news/index_c.asp" > praise /a >.
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< p > Mattson said that most people are eager to receive praise and recognition. Therefore, we should usually praise others for doing their tasks well and turn them into a habit.
In this way, they are willing to listen to your statement.
"Of course, you must be sincere.
However, most people's work can hardly be appreciated by others, so even a simple act like "appreciation" can win people's listening.
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< p > < strong > 9..
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< p > for people who often meet, Mattson has a vague file.
"If I saw an article about a new ski, I would forward it to someone, because I knew he was a ski enthusiast.
It will give people a deep impression on people's interest in life outside work. "
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< p > < strong > 10. often repeat the above 9 points.
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< p > Mattson pointed out: "these are minor things above all, but if you only do it before the annual performance appraisal, then it is better not to do it. You will let all things bring too much utilitarian and dislike.
You should always insist on doing these things and get used to it. "
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< p > you will notice that by following these suggestions, your creativity will not leave people with the impression of showing love and arrogance and stupidity.
However, Mattson believes that self promotion requires "intensive training", which takes time.
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