Russian Local Children'S Products Retail Giant Pushing Domestic Products

With increasing sanctions in Europe and the United States,

Local businesses have been holding up for the winter.

As the retail giant of children's goods market in Russia, "children's world" group has announced that it will reduce the dependence of imported products and increase the proportion of domestic products to support the development of its industry.

It is learned that the Russian children's World Group plans to expand the proportion of its products sold in the market by the end of 2014, when the value of domestic products will reach 25% of the total sales.

In 2013, sales of domestic products accounted for only 20% of the company's total sales, and the rest of its sales revenue was generated by imported goods.

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"Vladimir Chilahav, chief executive officer, pointed out that the number and type of products manufactured by Russian manufacturers are increasing and commodity export activities are becoming increasingly active.

"Children's world" promotes the localization of all kinds of children's products, including toys, clothing, baby food, diapers and so on.

These products are very popular with customers and have a very positive impact on the expansion of turnover.

"For the first time this year, we ordered Russian made products.

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He said.

In addition, the company will also set up a new flagship store in the Moscow commercial building, which will play a positive role in increasing the company's revenue.

Ci Rahav said: "after the rectification, the turnover of enterprise groups is increasing, but there are other situations as well.

As we shut down the largest department store in the company and made rectification, the turnover growth rate this year has declined compared with the same period last year.

Before the end of this year, the company also plans to open 50 new stores.

There were 33 new stores last year.

Today, the "children's world" group has developed a huge retail and service network in all Russia, including "children's Gallery", ELC early childhood education center chain store, children's world and ELC official shopping website.

"Children's world" group is the leader in the retail trade of children and children in Russia.

Its chain stores are located in 55 Russian cities and some Ukraine cities, with a total commercial area of several hundred thousand square meters.

According to US GAAP statistics, compared with the same period in 2012, the net profit of the group increased by 1.5 times in 2013 to $36 million 200 thousand.

Its turnover increased by 27.2% to $1 billion 130 million.