Why Prince Charles Is In The Same Place

Italy, Japan's large volume division of labor to work in Zhucheng, Zegna fabric and Pullan Neo hand sewing, manual technology, machine can not copy the "Naples shoulder" and 360 degree rounded, from low profit clothing production to Europe and the United States high-end high-end custom service pformation, and even won the Charles, Beckham and England national team World Cup dress order......

The prince's thank-you letter

"I am very moved and thank you for thinking of sending me a" sustainable suit ". Maybe such a suit will make me keep the hard won fashion icon for a long time.

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I'm glad to say so, because your suits are made of organic wool, which helps my wool campaign.

。

What I should do now is to wear my more than 60 year old body into this smart suit.

In September 1st, in the sales hall of the industrial hall in Zhucheng, the reporter saw the letter from the Hegel, which is written by Charles, the British crown prince.

Why did Charles do this?

I appreciate the addition of "pure hand-made sewing, double breasted jacket, which can cover the convex abdomen and embroider Charles's name in the collar with Chinese embroidery."

Hinur, a highly paid Italy garment engineer, told reporters: "the most obvious advantage is in the" Naples shoulder ". The machine can not be duplicated. The hand stitched sleeves hang close to the body and hang down at the shoulders, which is wavy and 360 degree round.

At the same time, a large amount of clothing will be attached to the body according to people's wearing habits.

Beckham's customized brand

In order to pform from low profit garment production to high-end customization and brand service, he introduced a high-end suit brand in Italy.

From the 2006 World Cup in Germany to this year's World Cup in Brazil for three consecutive sessions, under the brand of Beckham, the brand of the brand has become the exclusive brand of the England national team's dress, and it is the four consecutive customization.

At the back door staircase of the workshop in the factory of the factory, a 30 square meter studio attracted reporters' attention.

This is the handicraft workshop of Ikeda, chief technology officer of pruniao, Japan. There is no large cutting equipment in the room, only cutting boards, scissors, needles and irons.

On the board of Ikeda, there were buttonholes that he had just stitched up. His assistant told reporters: "it takes half an hour for Ikeda to sew a buttonhole, and it takes 3 days to make a jacket by hand."

Different from the mass production in the production workshop, "the tailored and handmade men's clothes are not less than 20 thousand yuan per set. The price of the" big goods "production line is between 800 yuan and 1200 yuan, and the service in the high-end customized suits is more, and the profit should be several times higher than the" big goods ".

Shen Hongdong, vice president of the company's production.

"In October last year, the high-end ordering of the brand began to push into the domestic market.

In order to ensure consistency with foreign quality, we require fabrics to be selected from internationally renowned suppliers. The suit fabrics are Zegna, multi beauty, Vinda, shirts, Coconai Ni, Manti, and di.

There are more than 20 kinds of them from Italy, Britain, France, Switzerland and more than ten countries.

Pointing to the colorful fabric in the showroom window, Chen Yujian, chairman of Limited by Share Ltd's men's wear, told reporters.

Volume division and "private order"

Less than a year after the launch in China, the high-end customization of the company has been widely recognized by stores and customers.

Zhang Yusheng, who is enjoying the volume service at Hei Road, men's clothing flagship store in Heping Road, Weifang, said: "my suit used to go abroad to buy.

A few days ago, I heard that in Weifang, we could make an international brand, and we made a special trip.

Up to now, the high level ordering of the company has carried out business in the more than 200 Hinur men's flagship stores.

In the studio of Italy's Industrial Park, the reporter met Henry Sorge, a volume division from Italy. He has just ordered the volume of customers in Beijing, Zibo and Zibo.

"This month, I am going to tour the main cities of 17 cities in Shandong, where private demand is very large."

Henry said that the team based on foreign garment engineers will serve more than 5000 high-end customers in large and medium-sized cities such as Beijing, Tianjin, Nanjing and Wuhan.

Henry, who has been in China for nearly a year, said: "in Italy, private ordering has been deeply rooted in the hearts of the people.

In China, this business is just beginning. "

It is understood that in the US market, men's wear has become the main way of high-end consumption, with an annual growth of nearly 1 billion dollars.

In order to enhance user viscosity, Hinur provides housekeeping service and clothing as a service medium, and uses the global sales service points to provide customers with a comprehensive lifestyle experience.

"Customers want to match a waistband, as long as they enter the demand through the service platform, the staff can match through the global service point."

Chen Yujian said that the next 3 years will be the adjustment and pformation period of the senior order business of the new class. It is also a period of rapid development. Through the sale of two online and offline service platforms, it will be fully rolled out in the three or four line cities while serving the customers in big cities.