Online Shopping Clothing Has Gradually Replaced Traditional Sales Channels

Here world Clothing and shoes Xiaobian network to introduce to you that online shopping clothing has gradually replaced the traditional sales channels.

Seeing that the tide of online shopping is approaching at the end of the year, the clothing business is deeply troubled by the prospect of chaos. When a large number of online sellers mention the future of the clothing industry, they can't help sighing. At the same time, the news that the upstream and downstream manufacturers suddenly collapsed and led to the breakup of the capital chain of electronic business is also transmitted by the electricity supplier group. An upstream manufacturer with many years of experience has pointed out that since the rapid rise of clothing e-commerce websites in recent years, industry visibility has been up to 1 months, almost every week. It is not only difficult to predict shipments, but also a test for upstream preparation and capacity planning.

Why public opinion is envious of the huge benefits of shopping in the Internet age? The clothing business people are all sighing. According to statistics, in 2013, the electricity business volume was as high as 9 trillion and 900 billion yuan, of which the volume of online shopping clothing was 400 billion yuan. According to industry experts, the overall size of the clothing online shopping market in 2014 will reach 615 billion 300 million yuan, accounting for 22.1% of the scale of the nationwide online shopping market. As shown in the chart, over the past 2009-2014 years, China's apparel online shopping market has seen a blowout trend.

Although it is good to look at the general direction, online shopping clothing has gradually replaced traditional sales channels and has become an important part of the apparel supply chain. Do you think this is the bright top of the clothing industry? NO! Behind the constant applause of the industry, the clothing business operators complain incessantly: the production process is chaotic. Who will help us?

The clothing electricity supplier has been struggling in the good cheer of the market. The industry experts point out that there are two main reasons: the first is the suppression and interruption of the supply chain. In the traditional clothing production and sales process, orders are all mass production, and the distribution mode of traditional channels can also enable upstream manufacturers to get enough benefits. The Internet technology revolution has made clothing suppliers and Taobao clothing shops springing up like mushrooms. But the traditional production mode simply can not solve the existing supply demand, not only the sellers are in the condition of supply disruption, but also the manufacturers are unwilling to respond, resulting in the formation of a variety of "hidden rules" in the industry. The startling and startling startling situation has made the thriving garment e-commerce industry become blurred.

　 Giordano: lend me a pair of eyes.

Lend me a pair of eyesight, let me see clearly, clearly and genuineness of Giordano. As mentioned above, it is the voice of consumers. Because the supply chain is chaotic, the cost of Giordano clothes in the market ranges from ten yuan to several hundred yuan, and there is a sale on the stalls.

As a brand clothing of Hong Kong listed companies, Giordano has won the lead in the industry by virtue of its excellent supply chain management capability. Now, because of the uneven supply of goods, the consumer's enthusiasm for consumption has also declined. The reason is very simple. Online shopping has accelerated the speed of product design and production, and the circulation cycle has been repeatedly compressed, leading to the loss of channels and mass production advantages of Giordano's traditional brand. Many electric providers prefer to purchase goods from low price and fast growing garment factories. As a result, it is no wonder that the market is flooded with Giordano.

Tangled: the supply chain varies, and the quality of goods varies.

Last year, one of Lining's down pants was 300 yuan, which sold 67 yuan online this year. Downstream electricity providers are busy clearing inventory, the market reappears false prosperity. Because different network dealers choose different manufacturers to supply, but there are some differences in the quality of the different Lining clothing manufacturers, which directly leads to Lining's brand falling into chaos. Almost all of them are on the brink of collapse. The clothing suppliers and Taobao sellers sell the same Lining sports pants, and their profits and reputation are very different. Taobao store The home price is low, the quality is not guaranteed, and the market is not well received. The price of electricity supplier is high and quality is guaranteed, but the price is lost because of the bad market competition environment, and the vicious circle has fallen into the vicious circle in the endless price war.

When the Internet clothing dealers at the end of the major shopping season after the results, we found that the first half of the volume of profit less than 5%, and many clothing sellers at the end of the year online promotional activities due to supply chain breakage, resulting in losses, and even shops directly closed down. Upstream manufacturers are difficult to guarantee the quality of production, and supply chain is the main culprit that leads to more and more losses in clothing business.

Where is the solution? The network dealers who are suffering from the supply chain's damage are sighing deeply. For this reason, the head of Sinbad said that the complete supply chain is the key to promote the development of the clothing business. That is to say, garment suppliers do well in supply chain management, and they must follow the three steps of "fast production, small batch, high quality fashion". In this way, orders can be avoided to bury the dark holes in the electricity supplier and destroy the electricity supplier.

Double eleven is about to hit. This online shopping season is also a reshuffle. If you want to survive in such a big environment, you will have to live better and sell more. As the leader of Sinbad said, we should explore a breakthrough and innovative cooperation mode with upstream manufacturers, create a more flexible industrial chain, break the current picture of false prosperity, and achieve quality supply chain management, so as to make the upstream and downstream businesses possible. enterprise Go farther, walk more steadily and earn more!