Electricity Supplier Or Trousers Industry To Develop New "Engine"

With about 10 million industry practitioners, the trousers industry of 3 listed companies was born, and the fine industry of the garment industry finally had its own professional organization.

In November 29th, the founding of the China Apparel Association Specialized Committee was held at the headquarters of nine Mu Wang, Xiamen, Fujian.

China Garment Association trousers industry Specialized Committee is based on the development needs of domestic trousers industry. It was proposed by the Chinese Garment Association vice chairman of the nine Mu Wang Group and the Zhengzhou leading group, and the sixth two session of the Chinese Garment Association conference resolution was established.

According to the China clothing association twenty-second document 2014, on the establishment of the China Apparel Association trousers industry Specialized Committee notice, the China Apparel Association trousers industry Specialized Committee appointed the chairman of the nine Mu Wang, Lin Congying as the chairman, Chen Yongbin, general manager of Zhengzhou leading Clothing Co., Ltd. as executive vice chairman, hired Li Gang, Li Qingquan, Lin Jin Chang, Li Xiaotong as consultant, appointed Wanli Hu and other 25 trousers industry leaders as vice chairman, Yang Xiaodong as secretary general, Ding Yan and Ding Yan as deputy secretary general.

In fact, the trousers industry has been a relatively stable industry in the domestic garment industry. Although its development is not as fast as that of women's wear, casual wear and sportswear, it keeps its rhythm.

At present, there are more than 10 very large trousers industry clusters in Shishi, Guangzhou, Zhengzhou, Zhuzhou, Hangzhou, Shijiazhuang, Xi Liu, Chongqing, Wuhan and so on. They have formed a group of well-known "cluster brands" including Quanzhou casual pants, Zhengzhou women's trousers, Zhuzhou pants, Xi Liu trousers and men's trousers. The whole industry employs about 10 million people and has produced a number of well-known brands such as nine Mu Wang, tiger capital, 100 yuan, Bestn, M·SUYA, Ya Li Da, ESEY and so on.

To some extent, a

The number of listed companies is a sign of whether the industry is strong or not.

The domestic men's wear industry is the largest number of Listed Companies in the clothing sector, and the number of listed companies is nearly 20.

Among them, the main pants industry concept listed companies accounted for 3 seats, namely, nine Mu Wang, tiger capital, 100 circle.

Although the past 5 years

They have grown into business casual men's clothing enterprises, but the fact is that they all start with pants and establish a leading position in the industry, and no matter which stage they are developing, trousers are always the core category.

In 2011

In 2013, the nine Mu Wang realized a revenue of 2 billion 501 million 500 thousand yuan and realized a net profit of 537 million 300 thousand yuan, of which male trousers accounted for 46.73% of its main business income.

In the same year, the professional pants industry hundred circle trousers industry also listed on A shares, becoming the only listed company specializing in trousers in men's wear section.

In 2013, it achieved a profit of 446 million yuan and a net profit of 31 million 490 thousand and 700 yuan.

In July 16th of this year, the tiger market was also listed on the HKEx.

In 2011~2013, its turnover was 818 million 500 thousand yuan, 1 billion 109 million yuan and 1 billion 452 million 800 thousand yuan respectively. The turnover of trousers was 487 million 300 thousand yuan, 633 million 500 thousand yuan and 802 million 600 thousand yuan respectively, and the proportion of trousers in total turnover was 59.5%, 57.1% and 55.2% respectively.

Especially in the fierce competition of new retail competition, a large number of garment enterprises are still not satisfied with the development of the online market, but the online market of some trousers enterprises is gratifying.

In 2013, nine Mu Wang set up the O2O project, and began to promote the integration of all channels.

In July 17th this year, the 100 round trousers industry also announced that it intends to buy shares of global Tesco 100%, one of the 3 representative enterprises of foreign trade B2C, in order to achieve deep pformation.

At the end of the "double 11" period, the sales of trousers and trousers on ESEY online reached 55 million 150 thousand yuan, and the legend of Shishi men's trousers Paul was about 20000000 yuan, while that of women's trousers was 11 million 970 thousand yuan.

Coincidentally, the conference held a forum on "the development of e-commerce in the apparel industry under the new normal".

It has been found that the trousers industry with relatively high standard of standardization is relying on the advantages of the electricity supplier to gradually find new profit points.

Under this background, it is logical to set up a special committee on trousers industry.

According to the briefing, the Secretariat of the pants industry special committee will carry out work on promoting information exchange and cooperation in trousers enterprises in the future. It will try to organize substantive bidding projects in the supply chain, organize entities and build e-commerce platforms.