Many Garment Enterprises Are Losing Their Performance And Inefficiency.

In 2014, many garment enterprises were sluggish in performance. There were many old leading enterprises such as the wedding bird, the card slave Road, the seven wolves, nine Mu Wang, Lining and Bosideng.

Rectify the reasons, most of them will be included in the rise of the electricity supplier. The fact is, but one thing that can not be evaded is that the highest return rate of the electricity supplier is also the clothing category. The clothing online shopping experience is not good. The actual body effect is not as good as the picture, the size is not suitable, the fabric is not as good as the imagination, and even has the stock odour or color, but why consumers are always keen on the consumption of the electricity supplier, believe that the price is cheap is an important reason.

Low prices have a lot to do with the organization of products.

The Amoy brand first looks for the proofing proofing trial sale, then looks for a factory under quantity production, simultaneously on-line promotes.

The traditional clothing brand business will open the order meeting half a year or 9 months ago, then send the order to the factory and the factory, and then send it to the provincial generation. The provincial department will send the goods to the retail store again. Some brands will have more links, and the price increase times of the circulation will increase, and the price will naturally be short of competitiveness.

This year, there is a popular word, dimensionality reduction.

Over the past few years, the performance of men's wear brands has declined significantly, among which the reason of retailers is ignored by many people.

All men's clothing retailers with a large scale are acting on several brands of men's clothing. They have accumulated a lot of excellent shop resources, high-quality consumers and rich experience in commodities. They have built self-contained men's wear brands in the collection shops they set up.

Self owned brand famous men's clothing brands with agents share shop and passenger flow, and the style of goods is similar to that of agency brand.

Lowering 100%~200% will naturally grab some of the consumer brands of men's clothing brands.

The total volume did not drop, but the number of retailers' proprietary brands increased, and the market share of old men's clothing decreased, especially in the old and medium priced high-end brand men's clothing.

This is also the main reason for the growth of the flagship price competition.

Retailers' proprietary brands are similar to those of Amoy brands. They both destroy intermediate links and face consumers directly. This is "dimensionality reduction", forcing the traditional multi-channel approach to no cost performance.

Those who made the old men's wear brand and the old men's wear brand were also the same people.

multistage

The mode is the practice of many years ago. It can make use of channel resources to rapidly enlarge the brand influence, let the brand launch the market in a small way, solve the problems of shops, human resources and localized sales in the sales process, but the disadvantages are obvious. The price increase is high, the price performance ratio is reduced, and the terminal control is weak.

Retailers' proprietary brands and brand names are actually the evolution and evolution of business.

The rapid development of Internet and logistics network has greatly weakened the ability of traditional channels, directly returning the advantages of multi-level channels to the prototype.

Advise garment industry colleagues, do not keep their original advantages, that may have become a disadvantage and short board in other people's eyes.

A more efficient business model is bound to eliminate inefficient business models.

In 2014, poly America, Jingdong and Alibaba were listed in the United States. This is a milestone, which indicates that Internet consumption has changed from niche behavior to public behavior. Previously, online shoppers were known as "pioneers of the times", and now those who never buy online are afraid to be called heterogeneous.

At present, after 80 and 90's become the main force of consumption, they have a large number of Internet consumers and a large number of electronic business practitioners. They are the main drivers of China's entry into the Internet society.

2014, two dimensional code full street, WeChat to connect everything, Alipay and UnionPay POS grab the next line collection business, even advertisers are running to find the traffic master.

When China enters the pition period from the industrial age to the Internet age, all goods and services will be pformed from materialization and offline to virtualization, online and physical integration. Please remain sensitive enough to respond calmly to future challenges.