Chen Wen: Cowboy Fashion Will Be Popular.

D'nim takes the art jeans as its basic feature. It is the world's first custom brand of art denim. It combines classic and fashion, art and technology, comfort and elegance. It is the embodiment of the new cowboy's new style and modern life style.

D'nim relies on China's National Cowboy research and development base, using the world's top class high-tech equipment, environmental protection and pollution-free water washing technology.

Chen Wen: I participated in the first China fashion week. I have attended more than ten sessions.

Looking back to the first fashion week, most of the clothing brands were involved, and designers were few.

Over the years, fashion week has been greatly improved both in terms of designers and production. Many designers and brands have come to the fore through fashion week.

At the same time, fashion week also has a good performance in connection with the market.

Q: this year's China Fashion Week has entered the eighteenth year. What do you think is the platform for the fashion week?

Chen Wen: China Fashion Week has gone through 18 years and is still very young in the world, but there is a momentum coming from behind. From the level of publication in recent years, some designers are not inferior to the four international fashion week.

Q: now 80- 90 becomes the main consumer of the market. How do you think designers need to face it?

Chen Wen: in recent years, in the market, 80 after 90

In a large proportion, the fashion and aesthetics they accept break through the traditional concept of dress, paying more attention to individuality and creativity.

Therefore, designers must keep pace with the times, design products to meet the needs of this era, and pay more attention to the dissemination and trend of the information age.

China International Fashion Zhou Zheng is a good platform for promoting brands, displaying design styles, communicating consumers and promoting product research and development. This is also the purpose of brand participation.

What are the unforgettable stories or moments that Q: shared with us in the process of brand marketing over the years?

Chen Wen:

The days are very busy. For the sake of a short moment, the whole team has to make a lot of efforts, but there is always a sense of loss at the end of each release, because the bustle is too short, and most of the time is spent in lonely work.

Q: what will be the inspiration for the 2015/16 autumn and winter series released by the brand? Can you predict the trend of 2015/16 autumn and winter?

Chen Wen: This release is inspired by my artistic journey, Provence.

My landscape painting is integrated into the design. The romantic and warm colors of South France, sunny weather and bright sunshine will make the next autumn and winter more passionate. Jeans will be more fashionable and bold to match.