Ji'Nan'S Real Business Is Changing.

At present, the real business dilemma is evident from Quancheng Road, such as Tai Fu square, located in the golden section, and opposite to Hang Lung Plaza. By the end of April last year, the international retail department store Baisheng shopping center had been out of the area for nearly a year now.

However, since last November, the time sea experience Plaza has been stationed in Parkson's old land. The main products are pregnant and baby products, with mothers and children aged 0-16 as the main target group, and embarking on investment decoration.

Industry analysts believe that in order to build up popularity and attract mothers and children with huge potential for consumption, many commercial establishments in Ji'nan are now producing a considerable proportion of their space for pregnant and infant products, such as commercial complexes, often taking out the entire floor to make a slight surplus.

Another one, like the time sea, is the flagship store for pregnant and infant cards. There are many other areas in the mouth area. At the end of last year, there were Zijin Mountain children's city and so on.

However, Ji'nan has never given up its efforts to introduce new business formats.

Recently, Ji'nan Commerce Bureau in the materials submitted to the Shandong provincial chamber of Commerce to strengthen the planning and construction of commercial outlets shows that it is currently complying with the trend and rules of industrial development, and has intensified efforts to promote investment, and actively promoted IKEA, Metro, otter Les and cold chain.

And so on, the new business mode and new mode of business circulation will be introduced to the floor to enhance the service industry's competitiveness and competitiveness.

It is understood that as early as two years ago,

The relevant departments contacted IKEA for talks. In early March of this year, IKEA China Development Director, Lai Ji, negotiated the investment and construction of the IKEA Ji'nan project. Besides the city commercial bureau, the participants also had Land Bureau, Planning Bureau and Huaiyin District government, and the responsible person of Xicheng group.

Analysts believe that this means that if IKEA settled in Ji'nan, it is most likely to be in the West.

Director of Ji'nan Commerce Bureau

Earlier in an interview with reporters, Ji'nan has two advantages to attract IKEA: first, the vast hinterland, is the core city of the 6+1 provincial capital city group economic circle, any business format must consider the business scope covered; second, IKEA conforms to the Ji'nan consumer group's tendency and hobby, young people like to go to this fashionable shopping mall to have a look.

In addition, the Metro warehouse supermarket has great attraction for young people, and also outlets, this brand discount store, although there are many in Ji'nan, most of them are not authentic.

The background of Ji'nan's efforts to introduce these new commercial formats is that many consumers with economic strength are shopping in Beijing, Shanghai and even abroad, resulting in the drain of consumption power.

"The first reason for the outflow is the increasingly convenient pportation."

Ji'nan Municipal Business Bureau said that the current Ji'nan to Beijing, Shanghai to take high speed rail, only a few hours, followed by Beijing Shanghai shopping mall more rich in goods, consumers choose more space.

However, for the vast majority of consumers, shopping in Ji'nan is an important factor that can not be ignored. If the brand stores in Beijing and Shanghai attract too much, the spending power will naturally stay in Ji'nan.