What Is The Prospect Of Outdoor Products Brand Testing?

First, let the consumer pay for it and then make the product. If project financing is successful and the actual R & D and production process is all right, this is equivalent to a large extent reducing costs and risks.

Project financing has been successful. This is an advertisement for the masses. The amount of funds that can be raised and the number of participants is part of the advertisement. And in Taobao, Jingdong and other electronic business platform for public funding, you can draw a lot of attention.

Because money is directly from consumers, consumer recognition and evaluation of your product is a market research, to a certain extent, reflects the results of your products in a large range of market.

It can be seen that the two paragraph just tested the water. Outdoor products The backgrounds are all big at home, and they value the latter two. In fact, the crowd raising approach is more suitable for small and micro enterprises and individuals to use the Internet's propagation characteristics, like the public to show their creativity, win everyone's attention and support, and then get the necessary financial assistance. Crowd raising is more traditional. Financing mode More open, as long as the standard of public favorite projects to obtain funds, through the crowd raising way to get the first capital to start the project, and generally the scale of the first fund-raising will not be large, to provide more possibilities for more small business or creative people.

For small and micro enterprises and individuals who want to achieve creativity through crowd raising, there are also some problems that deserve attention.

　　 Crowd-funding Raising money will bring pressure on orders. According to the general rule of crowd raising platform, if project financing is successful, it is necessary to complete product development and manufacture within the specified time, and realize the commitment to supporters.

The crowd raising platform can help you quickly raise funds for product R & D and production, but it can not guarantee that your future capital chain will remain intact. If the traditional VC provides early investment, if the project goes smoothly, you will still have the opportunity to get A, B and C financing. On the crowd raising platform, your supporters may have turned their attention to other new inventions.

Traditional VC often has a wealth of entrepreneurial experience, or a wide range of industry contacts and observation accumulation. A good VC can help you take a lot of detours, especially in the promotion stage of products. Supporters of the crowd raising platform will not be able to provide you with a unified and constructive proposal.

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In March 31, 2015, the China Fashion Designers Association and Jingdong signed a strategic cooperation agreement in Beijing. The two sides will work together to build an online support platform for outstanding designer brands. This is a new move of the China Fashion Designers Association to promote the commercial landing of original design, and also an important node of the professional layout of Jingdong clothing.

During the period of cooperation, the China Fashion Designers Association will select and recommend a number of outstanding designer brands to enter Jingdong mall every year. Jingdong will provide designers with brand names to enter the green channel of Jingdong mall, and support the brand development through integrating flow resources and online sales activities. In addition, the association will give full play to the platform advantages of Mercedes Benz China International Fashion Week, and carry out multi-level and multi type cooperation with Jingdong through static exhibition, forum, competition and other project activities.

Zhang Qinghui, vice-chairman and Secretary General of the China Fashion Designers Association, said that from the perspective of platform size, influence and user groups, Jingdong is a leader in the field of e-commerce. Promoting the development of Chinese original design power is the responsibility of the China Fashion Designers Association. The association will further integrate resources on line and line, through the cooperation with Jingdong, provide convenient service and broader development space for outstanding designers, and promote more original design business landing.

The vice president of Jingdong group and the general manager of Jingdong open platform business department, Xin Li Jun, said that the China Fashion Designers Association has many experts, scholars resources and a large number of high-quality designer reserve forces in the fashion industry. This cooperation will help to further enhance the professionalism of Jingdong clothing, expand the scale of the brand of Jingdong designers, and bring more abundant and varied original clothing purchase options to consumers. At the same time, it will also provide the designer brand with the help of brand promotion and marketing through professional operation means, and integrate user consumption data through big data technology, so as to provide support for designer brand and commodity positioning.

According to the insiders, the cooperation between Jingdong and China Fashion Designers Association is expected to form an organic linkage between Jingdong, designer brand and consumers. Jingdong, as a bridge linking designer brand with consumers, on the one hand, can provide a broad space for development and consumers for designer brand, and through the big data help brands to launch clothing and clothing that meet the market demand; on the other hand, consumers can get the quality shopping experience of buying original brand clothing through Jingdong's convenient platform entrance and precise matching.

China Fashion Association, founded in 1993, is a national and industrial organization voluntarily made up of fashion and fashion designers, professionals, well-known fashion brands, fashion media and model brokers. The China Fashion Designers Association has been committed to promoting China's original design and local fashion brands to promote the development of China's fashion industry. China Fashion Week, founded by the China Fashion Designers Association, has a history of 18 years. It is an international platform for famous brands and fashion designers at home and abroad to release fashionable new products and display design styles.