Rebecca Investment In Tourism And Leisure Industry Shares Central Bank Actively Explore New Marketing Mode.

Rebecca invested in Baiyun Mountain Resort and participated in Zhongyuan bank.

In the 2014 meeting of the Shanghai stock exchange for profit distribution and cash dividends, Zheng Youquan, chairman of Rebecca, revealed that rebecca Limited by Share Ltd's controlling shareholders invest in Baiyun Mountain scenic resort in Luoyang, which is mainly optimistic about the future of tourism and leisure industry. With the improvement of people's living standards, enthusiasm for tourism, vacation and leisure is getting higher and higher. This investment behavior is very promising. When the reporter asked whether the asset would be injected into the listed company, Zheng Dong said there was no plan at present. The central bank, which shares the company's shares, will be listed in the future, which is a favorable factor for the future development of the company.

Zheng Youquan said that at present Hair products The main business still has much room for growth. In the construction of domestic marketing channels, the company has been exploring new C actively while expanding its traditional sales channels. In 2014, the research and opening of the electricity supplier and salon sales Road, "Rebecca" and "Sleek" two brands of Tmall flagship store in 2014, "double eleven", "double 12" formally launched operation, the current operation effect is good, in 2015, the company will further increase the domestic market expansion efforts and continue to explore new marketing methods. In addition, if the US economy continues to recover, it will have a positive impact on the global sales of the company.

Since April 1, 2015, the export of wig products from Rebecca (original tax rebate rate 15%) Export rebate rate Adjusted to 9%. In the short term, the policy may have an adverse effect on the cost of export products. The company will adopt the measures such as product price adjustment, increase the added value of products, and increase the intensity of domestic market marketing, so as to ensure the profitability of the company. In the long run, it is not expected that the policy will have a significant impact on the company.

Chao Huixia, chief financial officer of Rebecca, revealed that the company's domestic and international business environment in 2015 is expected to be better than last year. The company's semi annual report on the specific performance of the first half of 2015 should be paid attention to. Rebecca said that the company's profit distribution plan for 2014 has been announced and no share delivery plan has been made this year. Whether the company pays dividends in the first half of 2015 will also need to consider the company's operating conditions and capital needs in the first half of the year.

In 2014, Rebecca realized its main business income of 1932259979.56 yuan, down 9.25% from the same period last year, and realized a net profit of 156325561.22 yuan attributable to shareholders of listed companies, down 9.41% compared to the same period last year.

We can learn from the interview with Chao Huixia, chief financial officer of Rebecca Limited by Share Ltd. The company actively invest in tourism and holiday leisure projects and visit Zhongyuan bank, which will soon be listed. This is a good factor for the future development of the company. From the company's 2014 financial statement, the company's main business revenue last year and Net profit There is a downward trend. Moreover, the adjustment of the tax rebate rate recently announced by the state has certain effect on the provisions of the main business of the company, but in the long run, it has little impact, and the company has already adjusted the relevant policy. Improve the added value of products, increase domestic marketing efforts and other measures to ensure the profitability of the company.