There Are Signs Of Decline In The Employment And Operating Areas Of The Physical Retail Industry.

The problem reflected by the data is that the overall growth rate will slow down. In 2015, the retail industry will face more challenges. As an authoritative industry organization, China Unicom's data pre-warning for physical retail industry is more than that.

How big is the impact of retailing on physical retailing? Before 2015, this problem was at the level of imagination. Now, it has a realistic level. data Support.

In April 2nd, China Chain Store Association (referred to as "Lian Lian"), sponsored by the "2015 China chain industry O2O conference", Pei Liang, Secretary General of the China Unicom Association, said: "in the latest 4000 industry sample statistics, the association found that in the past 2014, the retail industry of the entity was facing great challenges and entered a new turning point. From 2014 to November, the industry statistics of 1 to November show that the development trend of the whole entity retail industry is in a contraction.

Pei Liang revealed, "two key indicators of the retail industry are shown in the industry as a whole. Labor volume On the other hand, the total employment volume in 2014 dropped by 1.3% compared with the previous year. This is the first time that the physical chain industry has experienced negative growth for many years, and the operating area of the entity chain store also declined for the first time in 2014, with a drop of 2.3%.

As a result, Pei Liang believes that in 2014, the first time the physical retail industry encountered a huge turning point, and entered a period of contraction or decline from rapid growth. However, despite the decline in data, the worst times for entrepreneurs of traditional entities are over.

In 2014, the overall growth of physical retail industry entered the single digit era for the first time in recent years. Pei Liang further revealed that from the sales statistics data of 4000 sample enterprises in the whole industry, the sales of the whole industry sample entity enterprises increased by 8.8% from 1 to November in 2014, while the growth rate of the whole industry in the same period last year was 11.4%.

In addition, the shrinking trend of physical retailing is coming in an accelerated way. Pei Liang said that from 6 to August in 2014, the growth of the physical retail industry continued to grow at two digit level, reaching 10.3%, while in 2014 9 November, the physical retail industry grew by only 1.6%. In department stores, the overall form of industry in 2014 was a negative growth trend.