Interpretation Of The "Congenital Deficiency" Of Women'S Clothing Terminal Image

Liu Yong, a top 10 designer in the country, told reporters that as long as enterprises try to strengthen their own brand's self - terminal image, and skillfully and skillfully use symbolic patterns and symbols, it is not impossible.

Mr. Wu Jianmin, chairman of sulang shares, is a veteran in the women's clothing industry.

Referring to the market competition of high-end Chinese women's clothing and international light luxury brands and second tier brands, he said he was not optimistic.

Mr. Wu Jianmin believes that China's domestic high-end women's clothing at the end of the image of the terminal is congenital deficiency.

Nowadays, in the European and American markets, most of the high-end brands choose to maintain the form of terminal which is mainly based on brand concept stores and exclusive stores. However, there are a lot of deficiencies in the high-end brands of women's clothing in our country.

The domestic high-end brand of local women's clothing brand stores lack brand support, in a sense, the store brand plays a very important role in the performance of the brand's terminal image.

Most of the local women's clothing brands in the current environment still choose shopping mall as the main channel, and if shopping mall is the main channel, shop decoration and display design will be subject to many restrictions.

When decorating the brand, the overall style must conform to the positioning requirements of the shopping mall, so it is very difficult to display the brand's personal characteristics at the end of the exhibition.

As a matter of fact, many local women's clothing brands have been thinking and trying to get rid of these bondage.

In the decoration design and the terminal display of products, they have tried to express their brand culture and details in various ways, and pmit their brand culture and strength as far as possible.

And now

For example, many local women's brands are more interested in choosing the brand life experience Museum.

In this regard, if the enterprise wants to integrate its brand personality and characteristics perfectly into the design of the terminal image, deepen it.

What should we do with the public's understanding of brand?

New-type

The mode of traditional retail market continues to exert a large and strong impact. More and more luxury brands and international second-line brands continue to join and grow in China. For local women's clothing in China's local market, it is not only a pressure, but also an increasingly fierce battle.

Now, when these foreign brands compare with the competition of domestic high-end women's clothing, the difference between them is getting smaller and smaller. The high-end brands of domestic women's clothing in our country want to find a breakthrough and look for the future of life. In the view of Wang Guoxiang, general manager of the fashion brand management center, the most important fulcrum should be in the performance of VIP customers, customers and business terminals, as well as the choice of channels.