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Clothing Entrepreneurs Should Understand The Relationship Between Clothing And Brand

2015/4/23 10:18:00 10

BrandEntrepreneurshipMarketingMarket

Wise men can see that there are thousands of brands in today's domestic apparel market. This is because business clothing is more suitable for small and medium-sized businesses.

Investment

The first item of the entrepreneur, but because the people are keen on the clothing business, the brand in the clothing market is too hot, showing hundreds of brands.

Each has its own strengths, each with its own characteristics.

But at the same time, it also gives a big burden to entrepreneurs who want to invest in clothing. Which is the most suitable?

Let's take a closer look at the relationship between clothing and brand.

1. clothing can only have one brand, but the brand is not the only one.

2. clothing is not culture, but there are different brands, and there will be different.

Brand culture

The life of clothing dominates the history of the brand.

3. clothing brand is just brand, and brand clothing is not just clothing, because brand clothing will shape different you.

4. clothing can decide the quality of the brand, and the brand can decide the grade of clothing.

5. first brand, then clothing.

Branding first

Location

There is fashion again.

The relationship between the brand and the clothing has been thoroughly understood, and I believe that there will be a spectrum in the mind of the entrepreneur, but it is not very clear how to choose the brand to achieve his dream.

It is better to say "wisdom" in some industries so that we can see clearly.

1. doing business is not charity, it's just making money.

To subsidize big brands with hard-earned money is not as good as making money with money.

2., choosing a good word of mouth is more practical than choosing a high-end one.

3. we sell brand clothing, not clothing brand, we only need brand clothing, because its market awareness is high.

So the marketing effect will be good.

Consumer

It's brand name, but only clothes.

5. it is better to find the source directly, not to raise the cost price because of any problems.

4. put aside the brand and only wear brand clothes.

The purpose is to make money and what we need from the market.


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