Online Marketing Test Water Brush 20 Million A Year

3000 years ago, the ancients set sail from Quanzhou to create the first silk road. Before 2000, Zhang Qian set out from camel to explore the second silk road from Xi'an. Today, Tu Hongyan, chairman of the Hangzhou new generation entrepreneur association and chairman of the board of directors of Wan Shi Li group, is searching for the third silk road, that is, the air and silk road of O2O in the Internet age. That is, Hangzhou is the starting point.

Li Jianhua said that last autumn, Wan Shi Li extended his tentacles to the mobile phone terminal, creating the "China good silk" scarf B2C in the industry (that is, "business" to "customers"). Marketing platform 。 The mobile phone business platform is an independent mall based on the most popular instant interactive application, WeChat. It takes full advantage of the propagation characteristics of the mobile Internet, subverts the traditional and one-way marketing mode, and encourages innovation by sharing the points together and rebating the points. Buyer Actively share and promote products on the platform or direct purchase.

　　 Li Jianhua Tell the reporter, the company has a fashion hero Zhang Jing, every season will buy several lucky silk scarves and clothing. Zhang Jing bought silk scarves or went to Wan Shi Li's shop. According to the original sales mode of Wan Shi Li, it is necessary to sell directly through a salesman's home, and buy a group purchase when every company accumulates a certain amount of purchase.

This way consumes enormous manpower and material resources, and does not limit the rapid expansion of business. But after the "good silk" platform on the line, Zhang Jing "directly placed on the network platform, if there are small sisters to buy Scarves, you can also brush Zhang Jing's two-dimensional code order, enjoy the maximum amount of rebates per commodity 20%.

How good is the online marketing method that lets consumers "be both consumers and sellers"? Li Jianhua said, "the best Chinese silk" is less than a year away from the data, which has gained 100 thousand fans and 20 million yuan sales share. This figure is unimaginable in the past direct sales mode, and even synchronized the sale of Wan Shi Li line. Last year, under the premise that the original business users remained unchanged, group buying under Wan Shi Li line achieved a 20% growth.