Harness Big Data To Achieve "Internet +" Help Entity Businesses Precision Marketing

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Collecting and analyzing, so as to understand the real needs of consumers, and then carry out precision marketing, Lok plus Mdt InfoTech Ltd has been successful through a year's efforts.

It is used in many industries such as supermarket, clothing, home decoration, household appliances, catering, etc.

Golden Cicada

The company is an alliance merchant of "Lok tech". In early April, the staff of Lok tech company found that Miss Sun in downtown Shaoxing bought more high-end mousse furniture through the big data collection platform, and had a strong spending power.

So, customer service Wu Jiafeng immediately contacted miss sun, recommended to her the European style curtain which accords with its aesthetic requirements, and finally made a curtain sales business of about 30 thousand yuan.

"She feels our service is very intimate. She also needs curtains just now. After the visit, the two sides have concluded the paction."

Wu Jiafeng said.

Successful marketing needs not only the right time, the right place, but also the people.

Yang Wei, general manager of Lok Technology Company, said that nowadays, the impact of the Internet on the real business is not small. How to help the entities to increase their performance, they think of introducing the technology of big data collection and analysis, and collecting and analyzing the customer consumption data through the establishment of the consumer alliance company, so as to help the entity businesses to carry out accurate marketing and enhance their competitiveness, and at the same time, they can better explore the consumption potential and serve the customers.

At present, "Yue Jia Technology" has more than 180 merchants and more than 50 thousand members.

Yang Wei's goal is to discover the value behind the data through data mining, to achieve efficient connection between consumers and businesses, so that the sales promotion information of the business can reach the consumers who really need it and achieve the paction.