Shopping Center Deeply Ploughing Children'S Format.

At present, in most shopping centers, children's amusement facilities are most attractive than children's amusement facilities. However, it is far from enough to use only children's amusement as a pedestrian engine. To increase the popularity of children, the ratio of children's formats needs to be improved professionalism and diversified.

"This is the demand of the market, there is a certain inevitability.

Mature children's format is no longer a single retail or play, but a complete set of industrial chains, including early education, training, catering, theaters and so on. As a whole, the concept of a small children's complex is basically formed.

Ren Jia, Deputy Secretary General of Henan Institute of business economics, said.

"Children's portfolio can be audacious, such as increasing children's experience supermarket, increasing children's cinema, increasing hot mom's clothing, and so on. Children's market potential is unlimited. The key is to control the combination of formats so that children can play in the shopping center from early to late, and at the same time realize educational, popular science, play, dining and other experience functions."

Zhang Hongqiang, general manager of Jinyi shopping mall, told reporters.

In fact, the rich children experience category is also very concerned by parents. They want fun on the one hand, and on the other hand emphasize teaching and learning.

Analysts believe that when shopping centers choose children's brands, they need to emphasize the cluster effect. They should not only emphasize the theme, meet new, unusual and special requirements, but also attach importance to decoration, design, display and other links, create a better atmosphere of experience. Besides, they should take care of all ages, including parents, to enhance participation and interaction.

"Market segmentation is the trend of children's business development."

Ren said that in order to achieve a combination of multiple formats, it is necessary to integrate the multi age consumer groups and introduce the brands and categories that meet the needs of the customers to achieve the needs of infants, children, children and children.

"Future child formats can no longer emphasize children unilaterally, but will be a process of family, parent-child interaction, which not only balances children's education and entertainment, but also ensures parents' consumption, and ultimately creates a family experience model for their children.

Ren Jia said.

Usually, children are more likely to be accompanied by parents in the process of education and entertainment, so parent-child experience projects will increase substantially in shopping centers.

"A family of three came to the shopping center to allow their parents to give their children a" perceptual lesson "in person, such as making a meal together, their parents doing the actual operation, letting the children go to get the ingredients, completing the tasks stipulated in the game, and receiving real meal vouchers for consumption.

Zhu Hongtao, general manager of Zhengzhou the Mixc shopping center, said, in this process, children's landscape or related

It's better to imitate things one by one.

It is believed that after market segmentation, the accuracy of children's positioning has been further improved. From horizontal and vertical aspects, it has targeted to meet the diverse needs of target customers, and gradually provides children with different age, gender, mental development and practical ability to provide corresponding experience and services.

In addition to optimizing the combination of formats and focusing on market segmentation, children's formats help boost the flow and sales of shopping centers.

Advantages.

If children's format can break through the original mode in the supporting services and achieve innovation, it will bring great changes to the shopping center.

Especially for young parents of 80 and 90 years, how to ensure children's amusement and emancipate themselves is a key issue to retain children and retain parents.

People in the industry have made such an assumption that children's service can be launched by shopping center children.

However, how to improve the sense of security of parents, shopping centres will have to work hard.

Specifically, shopping centers can make use of technology and Internet technology to enable children to wear related items and bind with their parents' mobile app. They can always observe children's movements and shop at ease.

It can be seen that the supporting services of children's formats should not only satisfy the tastes of children, but also cater for the parents' psychology.

Among them, more selling points can be found.

Retail experts believe that there is much to do in a single children's restaurant, which highlights cultural connotations from environmental aspects, developing colorful and healthy children's food, name of dishes, tableware, image language of service students and so on.