LVMH: Controlling The Expansion Of Chinese Stores

LVMH's income in Asia (excluding Japan) fell by 6% in the first quarter of this year, much higher than last year's 1% year-on-year decline.

After investigation, the first tier cities in China, Beijing,

In Guangzhou and Shenzhen, only 18.8% of respondents said that Louis Weedon was the most eager luxury brand, compared to 38.3% in the three tier cities.

The brand has been repositioned to cope with these changes, including expansion and imperceptible.

The scope of Louis Weedon's products, and give more attention to the growing brands such as CELINE and Fendi.

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By the end of December 31, 2014, Italy fashion group's OTB SpA net profit increased almost four times to 5 million 500 thousand euros (about 7 million 300 thousand US dollars), compared to the same period in 2013, which was only 1 million 200 thousand euros (about 1 million 600 thousand US dollars).

Interest tax break profit EBITDA fell 15% to 117 million 400 thousand euros (about 156 million 100 thousand U.S. dollars) from 138 million euros (about 182 million 100 thousand U.S. dollars) a year earlier, which was mainly affected by currency exchange rate fluctuations.

The group's total turnover in 2014 reached 1 billion 560 million euros (about 2 billion US dollars), which was unchanged from 1 billion 570 million euros (about 2 billion 70 million US dollars) in 2013.

According to reports, Renzo Rosso, chairman of Italy fashion group OTB SpA, publicly revealed that its brand Margiela sales rose by 20%, and its sales now exceed $100 million.

Meanwhile, a spokesperson also told Fashionista that Maison Margiela sales had risen by at least 20% since John Galliano was appointed creative director.

Designer John Galliano has been dismissal from the company after losing racism and anti Jewish statements in public in 2011, and has lost Dior and his brand name creative director.

So a few years later, when Maison Margiela announced the appointment of John Galliano as the brand creative director, the whole fashion world was shocked.

The first series after his comeback has become a hot topic in the fashion industry. Fashion critics have mixed comments on his design evaluation, but today's full data show that the comeback of John Galliano is not lost.

According to past circumstances, Italy fashion group OTB SpA will not publish its personal brand sales data.

According to the Fashionista news, sales of Maison Margiela are currently more than 100 million US dollars, at current exchange rates, about US $113 million.

The Maison Margiela fashion house was founded in 2005, but it did not really begin to make profits until 2013.

Italy fashion group OTB SpA also owns Diesel, Marni and Viktor & Rolf brands, as well as its clothing manufacturer Staff International SpA and children's wear and accessories production distributor Brave Kid.

Maison Margiela belongs to OTB SpA and is managed by French Neuf company.

In addition, the designer John Galliano's brand of the same name left the designer in March 2011, coupled with the financial problems of the former Italy manufacturer Ittierre, after the double blow, the brand has long been in trouble.

Today, the brand has officially announced the replacement of the new brand Logo. The old Gothic newspaper fonts of the past brand labels will be replaced by the new logo, and the brand visual image will gradually pition to a more high-quality contemporary brand image.

In the future, the core price range of John Galliano series will be between 300 euros -1000 euros (about 330 US dollars -1100 US dollars).

Brand Manager Dominique de Longevialle believes that although the brand is very famous, but its business is very small, plus all kinds of problems before, the overall revenue has not made significant progress, so in the future, we hope to display the different aspects of the brand.

Although De Longevialle declined to provide any details about the company's finances, including whether it was profitable.

"I think it's too early to talk about numbers or results," he said.

To be sure, we have gone through a difficult period and we are heading for recovery. "