Exploration Of Huang Xiaoming'S New Entrepreneurial Road In Excellent Custom Shop

In July 24th, Huang Xiaoming set out a group photo with his father in micro-blog. In the group photo, two people wore the same T-shirt. Huang Xiaoming kissed his father with childish pouting and his father smiled happily. The scene was very warm and loving.

However, the purpose of this group of micro-blog is not wine, but who would have thought that this is actually a T-shirt designed for himself and Angelababy.

Do pre sale "warm yard".

Unlike previous high-profile gestures, Huang Xiaoming was particularly cautious about selling his T-shirt for the first time.

Huang Xiaoming himself did not issue the purchase link of T shirt directly in micro-blog, but was attached to the forwarding address by @ Su Mang, which is hard for ordinary netizens to notice.

Subsequently, Huang Xiaoming forwarded Su mans micro-blog and wrote "family=father, angelababy, mother, I love you". It is easy to see his affection for this T-shirt.

Maybe, Xiaoming just wants to test the response of everyone to original design through this T-shirt. After that, he will put out any big moves to the public. We can only wait and see.

But one of the details has to attract our attention.

The way to sell T-shirts is not the mode of physical sale we used before, but the "pre-sale" of the limited time, and it was launched directly on the third party website [excellent customization].

Landing [excellent customization] Huang Xiaoming store home page, we see that he launched a total of two T-shirts pre-sale, "where are you" and "I" m here, is a group of fresh, simple fun letter Tee.

Why did Huang Xiaoming choose such a new mode to carry out his first design attempt? Let me give you an in-depth analysis.

Artist Huang Xiaoming's pformation to the identity of entrepreneur

In recent years, many stars have gone beyond the starry stage, experiencing the pformation from stars to entrepreneurs.

Jay Chou, JJ Lin, Willber Pan and other stars have created their own tide shop. With the support of the majority of fans, the business is vivid and colorful.

Prior to this, Huang Xiaoming also set up a brand named "yellow chamber" design brand, "love bears" series dolls are widely loved by everyone, which gave Huang Xiaoming a lot of entrepreneurial confidence.

The pre sale of creative T-shirt is a signal for him to enter the garment industry. Although we haven't received any official response from Huang Xiaoming, the cooperation with the excellent customized clothing customization platform shows that he has made his first step towards the identity of the clothing entrepreneur.

Internet pformation in traditional industries makes entrepreneurship easy.

With the surge of nationwide entrepreneurship, a number of traditional industries have also embarked on the path of Internet innovation. Many new business models have emerged, providing more possibilities for young people to realize their entrepreneurial dreams.

It is understood that excellent customization is such a C2B platform that provides personalized clothing customization service for entrepreneurs. Once we enter its official website home page, we can see that the "slogan is everyone's entrepreneur".

Here, as long as the user is creative, users can create a unique personalized garment by using the excellent online design tools, and initiate the pre-sale through self pricing, and the lowest ten pieces can be produced successfully.

In the whole process, the seller does not have to pay a penny. At the same time, he can enjoy the whole industry chain worry free service provided by the government. All the subsequent links including production, logistics and after-sale are all responsible for excellent customization.

This undoubtedly solves the three important problems faced by young people in the early stage of their business: 1, capital; 2, production; 3, labor.

For Huang Xiaoming, though he is a real success in the performing arts industry, it is still the first attempt in the field of clothing, and it is particularly important to choose a suitable partner.

Working with such a professional garment customization platform can not only shorten the production cycle of T-shirts, save some tedious after-sale links, but also reduce costs, and instantly see profits.

Up to XX days, the two T-shirts had sold X and X pieces respectively, exceeding the minimum pre-sale quantity of 999 times X times, which indicates that Huang Xiaoming's first low-key T-shirt presale has been successful.

Whether the pre-sale mode can be run for a long time

Teespring, which is a more mature website for personalized clothing customization platform based on pre-sale, is relatively rare in China. Excellent customization is one of the earliest and popular platforms.

In order to understand the specific situation of this mode in domestic operation, I contacted Mr. Sun, director of the marketing department of the best customization department. He told us that since the launch of the best customization in January 2015, X users have been accumulated in half a year, and X sellers have launched a campaign here, with a success rate of about%.

"Now, Chinese users are facing this new trend.

The mode is not very well understood, and needs time for market cultivation. But with the increasing number of users and the increasing pursuit of wearing individuation, our order volume has increased exponentially. Therefore, we have great confidence in the future of customization.

According to the introduction, before this, the host Zhu Dan, Tencent news, and many official forums related to sports, cartoons, and American drama were all custom-made in this place. There are thousands of ordinary people who dream of it everyday, releasing their own creativity and design, practicing their own entrepreneurial ideals.

Although tens of thousands of T-shirts, POLO shirts and sweaters are passed from here to consumers, there may not be any difference in essence. The difference is just the pattern above, which contains different thoughts and different intentions.

However, it is through the efforts of these designers that we can see so many unique patterns that we can have a truly own clothing that does not crash with others.

We expect that after the successful sale of this love shirt, Huang Xiaoming will be able to repeat it.

Hand in hand brings us more new creative works. At the same time, we expect more and more ordinary people to use their talents and creativity to truly realize their dream of starting an undertaking through this new platform.