Bug Rice Returns To Reincarnation Again.
Worm rice Founded in 2005, Taobao was the first store to use real models. In 2009, it launched the flora for xiaochong series with designer Zhang Tianai. In 2014, it became the first Internet fashion woman's brand with Vogue fashion magazine in collaboration with Yan design, founded by Li Yapeng. In April 24, 2015, it announced that it had begun to "run away from Taobao for 100 days", and agreed to return with fans for three months.
For this return, the insect Mitzi will hold three buyers' meeting in Shenzhen, Shanghai and Beijing.
Mites said that the new brand was called "bug" after re opening the shop, and "little bug Mi Zi" was only a shop name. Mitsubi also stressed that its own brand has been only in the TaoBao A store opened, and the rest had nothing to do with insects, rice, flagship stores or Tmall shops. The theme of the return of the insect is rice. During the shop, the bug team is committed to finding fabrics, plans to continue to work with designers in the past, and launches designer brand and bug series, and will work with SWAROVSKI to launch "insect and flower" theme cooperative jewelry.
On the 100 day of the return of the "worms", Wo Wo released its activities for its buyers to search for "insect born angels". In just two days, more than 400 loyal buyers from all over the country and even overseas have registered actively. On July 25th, 26, the insect nest was filmed by the "angel of the insect", and they once again set the precedent of Taobao. Three of the 100 "worm angels" were given a star like reception, and they took part in the shooting of new clothes. At the same time, it is also the first time that buyers have had close contact with their little friends.
For the previous decision to close shop, worm, MI Zi explained that this is out of Brand upgrading And store page adjustment considerations. In the early years, because of the lack of brand protection consciousness, the name of the clothing brand was grabbed by other companies, so the brand identification was not high enough, and it was in a predicament.
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