Many Shoe Companies Are In The Throes Of Labor.

Whether it's for export or domestic sales.

Orders have fallen into an unprecedented downturn.

Dongguan's large foundry shoe factories, which are shrinking or closing, are everywhere. These factories have not been washed up by the global financial crisis in 2008, but now they are hard to survive by the "cold current" of the rising labor costs and the reduction of sales orders.

In 2008, the monthly salary of shoemaker workers was about 1000 yuan. At present, the monthly salary generally rose to 3000~4000 yuan. However, the professional level and sense of responsibility of shoemaking workers did not increase, and production efficiency did not rise or even decline, and the price of orders increased slightly. In addition, many Southeast Asian countries implemented tariff preferential policies, and large shoe factories for overseas brands OEM to speed up the pfer of production lines.

In contrast, the situation of shoe manufacturers for BELLE, Daphne and other domestic brands OEM is slightly stable, but with the domestic economic slowdown, domestic

Consumption has also slowed down, as well as previous overcapacity, and a large number of stock prices cut down on terminal retail prices. This has also eaten up the price of new shoe orders. More and more shoe manufacturers are also unable to bear the cost pressure for domestic brand foundries. Especially, some large factories have been struggling with increasing management costs and increasing risks, and have been choosing to "thin" or close.

In Dongguan, many of the factory buildings of tens of thousands of people have evolved into 35 or even dozens of small shoe factories with dozens or dozens of people. It looks like a small industrial area. Orders are beginning to directly connect to new retail outlets such as Taobao and micro stores.

However, shoemaking factories have been piecemeal, which is an unfortunate thing for BELLE, Daphne and other domestic brands. On the one hand, these tiny shoe factories that have sprung up are unable to meet the needs of the brand's capacity. On the other hand, this is a great adjustment to quality control.

In the past, most of the orders were outsourced to brands such as BELLE of the foundries. In recent years, factories in Hubei, Anhui and Guizhou have opened their own factories to ensure normal operation.

The whole footwear industry chain is changing.

The rise of electric business is not necessarily a gospel for shoe makers. At least, many shoe companies are in a "painful period" at this stage. A senior footwear industry has told reporters that online price slaughter has hit the bottom line. It is estimated that all 80% shoe companies are in a state of loss.

The shoe industry has been pushed into the adjustment period. The Internet era has made information communication more quickly and smoothly, and the price is more pparent.

At the same time, it triggered a bloody war of price war.

As some shoe companies are eliminated, and the supply and demand will automatically adjust to a balance, the market will gradually return to reason.

New

The ecosystem is being rebuilt. The traditional footwear industry is experiencing a new wave of Internet, like many manufacturing industries, which is experiencing a painful "running in period".

However, no matter what, the market demand of shoes products, as necessities of life, is still there. With the establishment of new business models, opportunities will belong to innovative shoe companies.