Urban Beauty Gains Great Benefits Under Multi Brand Development Strategy

　　 Urban beauty multi brand strategy results highlight sales break 1 billion

Recently, the city beauty announced that its underwear sales scale exceeded 1 billion. Zheng Yaonan, executive director and chief executive officer of the company, said 1 billion sales records were just a step in the development of urban beauty. In the future, the company will continue to adhere to the growth gene of "innovation, pragmatism, diligence and cooperation", bringing twentieth billion or even billions of products to consumers. fashion Happy underwear products also contribute to the development of China's fashion underwear industry.

According to the 2015 China Daily, the sales revenue of urban beauty increased by 27.2% over the same period last year, about 2 billion 200 million yuan, and the net profit was 270 million yuan, an increase of 40.7%. The multi brand strategy enables the urban beauty to have 10 brands at the moment, catering to the needs of customers aged three and above from the public to the high-end market. In order to capture the market opportunities for children and youth, urban beauty launched the brand new children and teenager brand "Mei Ya Jia" in the first half of 2015. At the same time, the company also has women's brand "city beauty", "Metropolis silk language", "city colourful faction", "the secret of urban beauty", the "brand of urban beauty" and the "free time" of Korean style.

It is reported that the company has entered into a cooperation agreement with Walt Disney group, has authorized the launch of close fitting clothing with Disney cartoon characters, and has worked with Sanrio Group, and has launched famous cartoon character products such as Hello Kitty and cool penguin. Cross-border cooperation has greatly enriched the fashion elements of the product.

In March this year, the city beauty successfully bought the famous high-end. Underwear The brand "Ordifen" is deeply ploughing the public. Underwear market At the same time expand the high-end layout. After the acquisition of Ordifen, the retail sales of urban beauty accounted for 3.2% of the total market, and its retail market share exceeded second to fifth largest market participants.