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It Is Very Effective For Us To Change Its Strength Against The Trend.

2015/11/24 21:15:00 11

American ApparelPformationBrand Strategy

Mei Bang clothing announced in the evening of November 20th, plans to adjust the company's non-public offering of shares.

Specifically, the amount of issuance should be adjusted to no more than 1 billion 90 million shares from the previous 710 million shares, and the issuing price shall be adjusted to not less than 8.28 yuan / share, and shall be adjusted to not less than 5.94 yuan / share.

The purpose of raising funds and usage is not more than 9 billion yuan for the construction of the "intelligent manufacturing" industry supply chain platform, the O2O all channel platform and the Internet big data cloud platform center. The adjustment is not more than 4 billion 200 million yuan, for the construction of the "intelligent manufacturing" industrial supply chain platform, the O2O multi brand sales platform and the interconnected big data cloud platform center.

At the same time, the company said that this reduction in the amount of fund-raising is based on the actual needs of the company to make adjustments, and will not affect the investment projects.

In response to the adjustment of this fixed increase plan, the company's relevant responsible person explained that the company originally planned to raise 9 billion yuan of funds for strategic pformation, but was forced to suffer from the stock market crash, thus affecting the fixed increase scheme and amount.

According to the trend of capital market and the actual operation strategy of the company, it is necessary and feasible to adjust the scheme of non-public offering of shares, which is conducive to promoting the sustained, stable and healthy development of the company. It is in conformity with the relevant securities laws, regulations and the relevant provisions of the articles of association.

If the non-public offering funds can not meet the capital needs of the company's projects, some of the companies will raise their own funds to solve them.

In fact, 2012 has made the Internet pformation and development an important long-term strategy of the company since the beginning of the year. It has also explored and implemented in the traditional retail channel experience upgrading, commodity circulation, manufacturing resource integration, strengthening the cooperation of the external Internet platform, the pformation of the platform, the innovation and development of mobile Internet, the big data and membership services, and accumulated rich experience in pformation and upgrading, laying a solid foundation for the future comprehensive Internet pformation and development.

"Just concluded."

Double Eleven

In the shopping festival, Tmall's trading volume reached 91 billion 217 million yuan, including 68.67% of wireless pactions, and 232 participating countries and regions, representing an increase of nearly 60% compared with 57 billion 100 million yuan in 2014.

Zhou Chengjian, chairman of the American Apparel Company, admitted that the Internet has become an indispensable element of competition, but our understanding of the Internet is too superficial.

So when the tide of the Internet starts, we can only start from the sales side and expand the Internet for channels.

After years of exploration, I think the United States has found a real pformation path, that is, to use the Internet.

Garment industry

The whole process: at the sales side, we use the big data accumulated by the Internet to judge the future trend more accurately. At the end of the production, we use the Internet to improve the efficiency of the workshop and gradually realize the customization of clothing.

"Current daily

Order quantity

Probably in three or fifty, but the customer is very sticky.

Although custom-made clothing is expensive in general, our customization is more expensive than 30-50%, but customers are perfectly acceptable. "

Zhou Chengjian said.

In November 23rd, the United States buck rose against the trend, closed at 7.1 yuan, or 3.35%.

The company's relevant person in charge said: this investment project is in line with the national industrial policy and meets the company's established development strategy toward Internet pformation. It helps the company continue to consolidate and strengthen its leading edge in the apparel industry and achieve sustained and healthy development in the future.

In Zhou Chengjian's view, the intelligent factory in the clothing industry, in short, can support the production line assembly plant. As long as the product experience is the ultimate, any change in the consumer market will always be able to cope with it.

Through this intelligent pformation, the company can achieve high product cost performance and industrial upgrading.

It is reported that Metersbonwe has begun to accept personalized orders from consumers in Hangzhou, Chongqing and other regions, and put it into a pilot factory in Shanghai.


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