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The Important Factor To Increase Passenger Flow Is To Help You Make Money.

2015/11/29 14:00:00 43

Passenger FlowClothing StoreBusiness Strategy

How big is often proportional to the rate of entering shops! I believe many stores have shop plans and store designs before opening. Many bosses in the early stage may consider maximizing the efficiency of the shops and choose to increase them.

Goods shelves

So as to increase the amount of display.

From a certain standpoint, standing in the customer's position, a crowded shop and shopping space is not very comfortable. Do you think he will go in?

I believe this point is clear to everyone. The shop window is the face of a shop. How can this person look at his face first? What about this shop? First, look at the shop window. What is a good window?

First, set it up.

Display window

The theme (what do you want to tell the customer?); secondly, select clothes and props for the theme (through what demonstration); third, make every detail of the display window (details decide success or failure); fourth, adjust the model position (combined with the theme, and think about how to stand well); fifth, adjust the lighting; sixth, make sure your window space is three-dimensional, hierarchical, theme, and story.

Of course, if conditions permit, you can also consider dynamic display windows or reality show windows.

The human instinct is light seeking. The five senses choose the visual sense, and the light plays a major role in this process. Where the light should be located and when to turn on the light, there should be a flow chart.

Remember that there is a problem that has been entangled, because customers have no customers at night, so they didn't turn on the LOGO lights. Maybe taking into account the cost management, would you like customers to come in if you don't have a signboard? By contrast, some stores are closed after LOGO, and the boss says they are advertising, so the boss is bold.

  

customer

What we expect is a natural, warm and comfortable shopping environment, which is actually another "home".

Around three environmental factors, combined with their brand positioning and consumer groups, shaping a good shopping environment and experience is an important factor.

Besides vision, auditory touch is also one of the influencing factors.

When to put on any music and what music to play on festivals, this is also a problem that we need to think about. We must stop playing several pieces of music all day long. Music should be divided into periods, with themes and attractiveness.

I believe that in the early days, everyone has been making SMS visits and 3T visits. In this era of keeping pace with the times, do you let your employees do the promotion work of WeChat and micro-blog, increase the customer's viscosity? Do you divide customer management, establish emotional links, let your employees manage your customers well, and enhance their viscosity?

Upgrading the image of store employees is also an important part of brand image.

Employees represent shops, represent brands, their manners and actions, sales receptionist believe you will go through certain training, but here, what is needed is curing.

In addition to store card, employees should also give design cards to publicize their employees' image. Secondly, give employees confidence, after having confidence, they believe that their ability will be improved and their service will be improved.

Chinese people have a feature called mass consumption. When the market is busy, customers will enter the store because of curiosity. When you are in the market, you must create a good atmosphere, or do a simulation exercise to create a good atmosphere.

Many stores have welcome guests, some of them are standardized training. They are very well placed, but they often neglect the link of sending guests. The old saying "send passengers to three miles away", as long as you pay attention to the cash collection link and the sending and receiving links, I believe sales will improve.


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