Hot Gold Starts Guangzhou'S Multiple Shopping Centers And Prepares For War

Facing the "double 11", "black five" and "double 12" crazy attacks, the increasingly popular Christmas day has increasingly become a battleground for all businesses to fight fiercely.

Half a month away from Christmas, in addition to promoting the war to attract consumers' attention, many shopping centers in Guangzhou have launched elaborately designed Christmas decorations to add atmosphere. The Christmas special exhibition is ingenious, and has won the praise of many people with the content and form of the high quality exhibition.

Insiders pointed out that, at the end of the Gregorian calendar and the lunar new year, Christmas is an important node for the sprint at the end of the year, and also a good time for consumers to sweep the goods.

At the same time, due to the impact of warm winter on South market, many brands were forced to sell their products in December on the basis of performance and inventory pressure. Retailers also face performance pressure. It can be predicted that sales promotion in December will be staged in turn, not all in the Christmas season.

4, a number of Guangzhou department stores launched a big promotion.

The three day's promotion will be held at the end of the year, 330 yuan will be reduced by 228 yuan, and the supermarket will be 25% off.

Tianhe City, the two largest department store, Tianhe City department store and Guangzhou friendship are close to war, all play a low to half off sales promotion.

Similarly, the big promotion, reporters found that this year's business promotion efforts.

Dongshan Department Store Director Dai Chong Ye admitted that under the impact of online shopping and peer competition, the actual department store operation is rather difficult. At the end of this year, the promotion and discount strength was the most in 30 years.

Today, the price war must also be differentiated. Dongshan Department promotes gold sales, and jewelry reduces by 38 yuan and 67% off of work cost.

Plus gold prices continue to record low and the end of the wedding season, attracting a large number of customers to shop to buy gold.

Reporters saw yesterday that the gold counters were crowded.

And the promotion of gold also led to the sales of the entire shopping mall, coupled with the cold weather. The sales volume of the first hundred days of the eastern day increased by 36% over the same period last year.

At present, big supermarkets including PARKnSHOP, Huarun Wanjia, Watsons and other large supermarkets have set up holiday food areas, and have begun to "store up" some new year's products before opening and promoting sales.

For the public to create a warm and lovely "warm small deer town".

Take the Christmas Reindeer as the theme, and create a warm deer town around the life scenes of the little deer in the Winter Christmas season. All kinds of fawn can be seen everywhere.

There is a big "music box" ready for Christmas at Le Feng square. The huge musical box of Jiang Zi cake is decorated with various Christmas elements, and the ballet shows the Christmas atmosphere.

"1.5 meter Christmas tree 49.9 yuan / tree, snowflake children"

7.9 yuan / top, new flocking socks 12.9 yuan /.

You can choose the beautiful Christmas products.

PARKnSHOP leader said that from now on, Parke TASTE supermarket in Guangzhou and Shenzhen began to accept Christmas turkey reservation.

In addition to price war, the activities of various shopping malls also opened the Christmas mode ahead of schedule.

From the end of last month, Tianhe started to hold the world's corner christmas new spring special exhibition.

Tianhe City official said that the Christmas season decoration in the mall was half a month ahead of schedule, and it invested more than one million, more than doubled in previous years.

Reporters also found that in order to attract tourists, Christmas season promotion is also a unique trick.

The official said that this Christmas season is no longer just a Christmas element, the introduction of the theme of the meter is to make differences with other shopping malls, and attract more passenger flow.

Statistics from the China National Business Information Center show that in the first three quarters of 2015, the retail sales of 100 major large retail enterprises in the country increased by 0.4 percentage points over the same period, but lower than the 0.2 percentage points in the first half of this year.

Overall, the retail industry is facing a slow recovery in consumption.