Feng Jialu Talks About The New Four Modernizations Of Vip.Com'S Future Retailing Industry

In 2016, traditional enterprises will usher in a great change period. This is also the only way for traditional enterprises to carry out "Internet +".

In the process of pformation, e-commerce providers will be an indispensable and important partner.

On the theme of "all things retail", the tenth annual China online retailing annual meeting was held on 16-17 December in Chongqing century Jin Yuan hotel.

During the meeting, Feng Jialu, vice president of vip.com, told the media that at present, the largest consumption in the world is in China. The Chinese electricity supplier will have greater opportunities and missions. Meanwhile, the future retail industry will have a new "four modernizations".

In addition, Feng Jia Lu concludes that the retail industry will have "new four modernizations" in the future: the first is feminization, and that the working level of Chinese women is very high, and that 91% of Chinese women are one of the sources of income at home.

The purchase decision power is the highest among all Asian women, not only for themselves, but also for parents of their own husbands and children. Women will get the world in the future. Feminization will be a very important trend for a long time in the development of e-commerce.

The second is called scenario, and retail is simply satisfied.

To create a change in demand, only the ability to create demand can become the next five years of retail sales.

Material life is very rich now, you can buy anything you want, but many times you don't know how to buy it.

Creating demand is very important. For example, if consumers wear more clothes, it doesn't matter if they are more than one. If they create demands through scenes, they will feel that this dress is very important.

For example, through the big data, the hotbound Fashion TV shows have the most popular selling chains, so vip.com immediately made a scene selling theme called "everyone should have a chain bag", which is to create a scenario that makes consumers feel that they need such goods, which is creating demand.

The third is

There are more and more friends in our circle. Everyone in the circle of friends, especially the top three women, is: first, what new things do I buy? The second one is what I ate today, the third where I went to play, and the pictures of sun travel.

What is the reason behind the willingness to go behind? It is said that there is a little showing off behind women's love. In fact, women love is showing off, showing off is not a derogatory term, everyone wants to show their love for life, and retail is also the same, not only to meet the needs, but also to enhance and supplement the experience of life through this commodity, and what is meant to enhance the life experience, so that consumers are willing to go, and the future retail outlets must be socially.

The fourth is fragmentation. In the era of mobile phone, every day read a lot of mobile phone information, brush many times of friends circle, all kinds of APP, if combined with the previous scenes, you must be personalized, so that it will not be submerged in the sea of fragmented information.

Now the use of big data is very extensive, each person opens the electricity supplier APP to see the page is also not the same.

For example, when you open vip.com in Beijing, you may see air purifier at that time. It may be different at the same time when you open the sales page in Guangzhou. Most of them are sweaters and other clothing products, because the climate and temperature of the two places are different.

To be more careful, APP can show him the brand he likes based on his habit of browsing the phone, so that he can catch the needs of consumers in the shortest time.

So these four points are combined: after the feminization, the scene is changed. After the scene is changed, fragmentation is required, and individuation is demanded after fragmentation.

For the current development of the electricity supplier, Feng Jie Lu pointed out that now the electricity supplier is in a very good opportunity, that is, the largest sales in the world are in China. The Chinese electricity supplier enterprises are now doing cross-border electricity suppliers, buying goods from the whole world, but the supply chain is two-way. At the same time, the supply chain can also sell Chinese goods to foreign countries. In the next fifteen years, the mission of the electric business enterprises, including vip.com, is to turn the Chinese electric business enterprises into the whole world. This is the greater mission and opportunity entrusted by the times to China.