What Is The Fashion For Fashion Shops To Be Decorated Now?

In 2008, Sam and Liam Fayed brothers from London founded the Bespoken brand in New York.

This word represents high-end personal customization in the fashion industry. Just like the brand name, they want to inherit the classic skills of handmade tailor's holy land London Saville street, and merge the modern and dynamic flavor of New York.

This pair of two partners once won the GQ 2013 new elite men's dress designer award, the brand shirt,

The suits and suits are elegant and not old-fashioned.

Recently, at Bespoken headquarters in New York, TRNK, another home business provider who focused on male life, opened a flash store. TRNK used to decorate the space with selected household products, looking like a gentleman's home. "By the way" showed the new products of Bespoken.

The two brands want to share the concept of "city man's ideal living room" with their selected products, integrating commodities into a living space, allowing you to walk into a friend's apartment, have a warm and familiar feeling of home, and at the same time, some elements make you yearn for, and naturally stimulate the desire to buy.

Recently, it has been more popular than ever before to decorate the shop as much as possible, and it looks very popular.

This is probably also related to the impact of the electricity supplier, shopping experience has become the most survival part of the physical store, how to establish emotional connection with consumers is particularly important.

Like we recently reported that very hot "1970" slogan.

Bella Freud, her personal brand shop has just opened, and she has come directly to the designer who designs decorating plan for her own home, and the carpet and wall color are consistent with the family.

She said, "I want to create a familiar shopping environment by feeling like an apartment, like walking into a friend's home for a cup of tea and wearing her favorite sweater."

This idea is particularly evident in street brands. Good street brand shops even assume the concept of community, to gather together a group of people who are interested in fairly small cultures, such as skateboards, hip-hop music and dead fly.

We have also written a lot of such shops, such as the Son of the Cheese in Japan, starting from a food camping car and swimming pool in a backyard (and U). Recently, a new sandwich shop was opened downstairs from the old house. It looked like a simple house decorated in a retro movie, which contracted everything you bought and enjoyed.

Diesel jeans, a cowboy, is a very young luxury brand in Italy. Compared with other luxury brands with leather goods and custom made suits, how to make shops attract more fashionable young people is a top priority. Transformation is more necessary and easier. In fact, the brand has started the plan of brand upgrading since the beginning of this year, and the renovation of stores is the first step.

New York's new flagship store has just opened.

On the basis of "apartment", many commodities are placed directly on the furniture of retro furniture such as long mahogany cabinets, sofa and so on. The Persian carpet at the foot also reminds you that this is no longer a high cold shop.

To know that the previous Diesel flagship store in New York has been closed, it is a three storey building with a huge area and a storefront with luxurious atmosphere.

There is also a Philos Athens in Athens, which is located in the old Curie of the rich merchant. This deserted apartment complex, with its own courtyard garden, is now turning into a magazine for you to search for a cup of coffee and enjoy the flowers. There are also different rooms in the kitchen, dining room, living room, staircase, etc., which have lived through life and time.

And this is not just the action of street brand and independent designer brand, and not to mention how many luxury brands have opened their own coffee shops and Western restaurants. (New York food consulting company Baum + Whiteman Whiteman released the catering industry trend report, said that the new trend of the 2015 year new year is to go to the restaurant where the brand is still open). I hope you can go to them for dinner, drink tea, chat and stay longer, hoping that they will lead the so-called "lifestyle" trend; and more importantly, many shops themselves may also face pformation.

What happened? Diesel's CEO Alessandro Bogliolo Bogliolo said: "the old stores of Fifth Avenue have met the requirements of luxury and luxury stores before, but with the development of the times, the concept of people has changed dramatically, and design styles need to be updated."

That's right. In such a slippery mobile phone, two click mouse can complete the purchase, and people are more concerned about the fashion era, the physical shop is like a challenge, but in fact there are more space - I mean the brand of the store design and experience, how to tell the story and interaction, how to let consumers enter the shop, feel everything related to themselves, how to become a place where they have nothing to do, and most importantly, what kind of life style do you want to show?