CHIC Sends Out Brand Design Aspirations

This is an era of temperature and attitude. Clothing is just a way to show individuality.

In the past, the design of clothing seemed to emphasize the importance of being small and independent.

Nowadays, design is needed by the public, especially the original design products based on creativity and innovation are more sought after by consumers.

As an industry exhibition of gathering influence, this year's China International Clothing and Accessories Fair 2016 (spring) (CHIC2016 spring exhibition) focuses more on many original design brands and enterprises both at home and abroad, and sets up a platform for displaying the power of Chinese original design.

In the face of the current personalized demand, how to create the product that meets the requirements is a problem that every original design brand needs to face.

Huang Haifeng believes that ensuring high quality is the prerequisite for the development of original design brands, including

High quality, high quality workmanship.

He also stressed that design is the soul of the product, but it needs to avoid over design.

In the CHIC2016 spring exhibition, different original design products have been displayed on the platform. At the same time, designers also have an opportunity to communicate with each other and pass personal design ideas.

The originality and uniqueness of the original design brand will be understood by many exhibitors and professional spectators, and different tonal brands will also harvest their respective expectations.

Among the many brands participating in the CHIC2016 spring show, the brand is one of the most respected and confident brands of original design.

The leader of the brand said that the core competitiveness of the brand is the product, and adherence to the "original product design", the fabric "all ecological, pure natural" has become the purpose of its development.

The fashion brand, which was born in 2005, embodies the character of "light luxury, simple European and low-key" with original design.

It is also a women's clothing brand ETESSIMO, which is famous for its design. Its products aim at 25~40 year old women in the workplace, and has launched the clothing and conceptual clothing series.

Come this year

Li Shuijun, director of brand designer, has brought the new product with flower elements as the theme, hoping to pass the idea of "letting women go down".

It is both a design director and a brand manager and operator.

In order to let the brand gain a wider market and make its design more recognized, she paid special attention to the CHIC2016 spring exhibition, which will be held in March. "I hope that through the exhibition, the brand will win more opportunities to enter the physical store, especially the shopping mall and department store in South Market.

In addition, we also want to sell the concept series of ETESSIMO to the buyers' stores in Beijing.

CHIC's big platform will help me achieve my goals. "

The effective docking of demand resources to the CHIC exhibition has become one of the purposes of many exhibitors. As a brand leader who is more interested and focused on promoting original design, many exhibitors also expressed their thoughts to reporters.

Huang Haifeng, the head of collection brand, seriously said, "I hope to find some like-minded partners to work together for the local designer brand."