Five Suggestions For Solving Occupational Crisis
Greg Stanhavel (Gregg Steinhafel), who has worked in Target Corp. for 35 years, has been promoted and promoted to Chief Executive Officer (CEO) in 2008 because of its leading sales performance.
During the CEO period, Target's stores began selling fresh food. In addition, he also defended the company's interests in the battle for equity agents, which earned him a reputation. But in the end, he met Waterloo with 70 million users' credit card data and personal information leakage during the holiday shopping season.
Coupled with poor sales and huge Canadian business expansion, the company suffered losses. Stan Ha Phil finally failed to turn the tables, and Target announced his resignation on Monday.
Does Stan Ha Phil's resignation imply that some mistakes can completely ruin his career? Argenti, Professor of Tuck School of Business at Dartmouth College, said that reducing the losses caused by work mistakes requires painstaking efforts. "Tucker"
The company specializes in communication and management.
1. apologize and be sincere.
Repeat the word: I was wrong.
When you make a mistake, you can feel better when you agree with the public's opinions.
There is no doubt that if I sincerely say "I deeply regret", "I hope nothing has happened", it will play a very good role.
Sometimes the company will give up the apology because the lawyer is worried that it will cause the company to get into a lawsuit. However, he believes that in the long run, the cost of not recognizing mistakes is often more expensive and the effect is not good.
He said that reputation is more important than responsibility.
Two
explain
The causes and consequences of events.
Management must show what they know and when they will get new information and try to comply with the timetable for disclosure.
They can emphasize that the survey is just beginning, and they want to know the truth as well as the public.
Sometimes, he says, companies will be passive because they use technical or legal rhetoric, or fail to define problems correctly.
3. next, clarify the next trend.
Employees, customers, shareholders and suppliers do not want the problem to repeat itself.
management layer
Specific measures must be worked out, such as how to strengthen safety regulations after production problems arise.
Focus on the most important issues; for Target, the most important thing is the consumer.
Target needs to let consumers walk out of the shadow of data theft and be reassured to use credit cards again.
4. see how Mary Bora (Mary Barra) deals with the crisis.
General Motors Co., the new CEO Bola, must act quickly to save the troubled company.
He added that if Bola wanted to keep the job, he had to give an extraordinary answer.
This includes a clear explanation of why the company has postponed the recall for nearly ten years and who is responsible for it.
Although she has been in GM for a long time, she has always positioned herself as an outsider who knows nothing about the recall, and people are willing to believe that the newly appointed female executive is innocent, she said.
5. accept
reality
You can't win all victories.
Although executives can fight a beautiful battle, they are often fired.
CEO is ultimately responsible for the conduct of its own organization. They must leave and the company can thrive.
Public management adjustment often indicates that the company will eventually return to profitability or revitalize its reputation.
The company's share price rebounded after Tyco International Ltd. (TYC) was sentenced to jail for stealing corporate assets, she said.
He said that Target sacked Stan Ha Phil, which was a new opportunity to make a comeback, like changing a new name or wearing a more formal suit.
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