3D Print Sports Shoes? New Balance On Sale
After a wave of Adidas NMD's explosion, New Balance announced today that it will start selling a running shoe incorporating 3D printing material on Friday.
As early as last November,
New Balance
We have disclosed plans for integrating 3D printing technology.
The product called Zante Generate is an upgraded version of Fresh Foam Zante, which will be made entirely of 3D printing technology.
According to New Balance, the company will only sell 44 pairs of Zenta Generate limited to $400 on sale this Friday in Boston's boutiques and online stores.
But what needs special attention is that Intel announced on CES that the sports shoes will provide personalized service, but the 44 pairs on the first day will be pre designed.
The company will use 3D Systems company.
Tailor-made
The DuraForm TPU Elastomer material and the selective laser sintering (SLS) technology are used to make the shoe sole interlayer.
The company also signed an exclusive agreement with 3D Systems.
News Balance used 3D printing technology to make sole rivets in 2013 to improve the performance of athletes.
Although it is still strange to see the cooperation between NB and Intel, it is undeniable that technology companies have realized the development of sports shoes in their market.
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