PUMA Hand In Hand Rihanna Series Slippers Sold And Sold Out In A Few Minutes.

Rihanna and Puma's joint series Fenty x Puma launched creeper

And after training shoes were snapped up, Rihanna recently launched a new plush slipper.

The slippers were officially sold on official website at 10 a.m. in the United States at 24 a.m., and sold out in a few minutes.

Even if the shoes on the Puma official website are sold out, the sale of online auction website eBay has just begun. Due to the strong appeal of Rihanna, eBay sellers should be able to raise their prices. Although its price has not yet reached the level of Yeezy Boost, the slippers made of a pair of plastic materials and artificial fur have sold far more than 80 dollars.

According to eBay data, more than 300 sellers on eBay are selling the slippers at an average price of $174.

On the eBay auction platform, buyers need to bid for bidding. The bid price has already exceeded 200 US dollars.

One pair of Fenty x Puma plush slippers has been bid 41 times, the bid price is $305, and if there are no other buyers in the next 20 hours, the shoes will be sold for 305 dollars.

According to eBay data, the most popular type of fluffy slippers is 7.5 yards of pink, which has exceeded 300 dollars at present.

To the industry's surprise, eBay officials have confirmed that a buyer bought a pair of 6.5 yards of black plush slippers at a price of $1000.

Some consumers say that Fenty x Puma slippers are different from household slippers, and they can match everyday clothes.

Whether at home or abroad, Internet celebrities are the hottest words in recent years. They have tens of millions of fans in social media.

The appeal is not to be underestimated. The annual income is more than ten million, and the commercial value hidden behind them has also been continuously developed.

Although the definition of Internet red people has different understandings, the biggest determinants of identity are based on their influence in social media.

Whether it is oral recommendation, product reviews or endorsements, their communication with social media and consumers is more and more influential.

Rihanna is undoubtedly a successful net red, no matter her fashion influence or business value is enormous.

A brand executive revealed that everything related to Rihanna can break the record of performance, behind which Rihanna has enormous social media influence. At present, there are more than 35 million fans in Instagram alone, without losing any fashion brand.

Some analysts say that the new generation of advertising spokesmen has jumped out of the traditional celebrity model thinking to become a popular star who caters to the millennial consumption habits, who will dominate the social media and who will be the star of tomorrow, and whose products will get more exposure.

According to earlier reports, the LVMH group will inject $10 million into cooperation with Rihanna to launch a Fenty Beauty by Rihanna.

It will be on sale in autumn 2017.

Stars and Internet Celebrities play a decisive role in social media, changing the way of brand marketing.

Rihanna was awarded the fashion icon award by CFDA in 2014.

Her successful cooperation with the German sports brand Puma has helped the brand grow strongly in the fourth quarter of last year.

According to the data, the shoe market has been sold out for five weeks, and the degree of its popularity is evident, which proves the global appeal of Rihanna.

During the New York fashion week this year, Rihanna successfully beat Kanye West to become the most talked about designer in New York fashion week.

According to Twitter data, Rihanna Puma's FENTY Puma by Rihanna series has made her the hottest designer, and Puma brand has become the hottest brand in New York fashion week.