The Strength Of The Garment Industry Is Not Far Behind.

Under the impact of the Internet age,

They are facing challenges of varying degrees.

The changing consumer and shopping patterns have led fashion retailers and retailers to quickly change their strategies, close thousands of brand entity stores, set up mall and mobile mall.

Transformation of traditional retailers

Consumers' shopping habits change from physical stores to electricity suppliers, leading to big difficulties for department stores.

J.C.Penney, a large US Department store, recently announced plans to close 7 stores as part of its annual audits.

US Department Store giant Messi also announced that it will lay off 4800 people and close its 40 stores in the United States.

This is true abroad.

In July of 2015, Wanda's Department announced that it had closed or adjusted 45 stores, triggering concern in the industry for the department stores.

By the end of August 13th and 2015 of 2015, about 73 department stores in the country were closed down, many of which were foreign-funded enterprises such as Parkson, Marsha, Hua Tang, and Shang Tai.

The physical market is facing the choice of pformation or closure.

Where is the pformation going to cater for the environment?

That's the shortcut.

While deciding to close the store, J.C.Penney has already tried two modes: online shopping and online ordering store.

Thanks to the emphasis on interactive consumption on the line and a series of O2O layout, the online sales contribution of J.C.Penney is on the rise, and the total net loss is declining.

According to J.C.Penney's 2016 development plan, the two models will be rolled out in all department stores next year.

The pformation of traditional garment enterprises will win all the channels.

CABBEEN President Wu Shaoqiang said that CABBEEN's total revenue increased by 23.5% in 2015, a large part of which was driven by e-commerce and CABBEEN's sales model became more abundant.

It is understood that CABBEEN began selling Tmall, Jingdong, micro mall and CABBEEN official website in June 2015, and reported that CABBEEN's sales revenue was 133 million yuan, accounting for 9% of its total revenue.

Anta sports released results announcement soon also showed that Anta's sales revenue for the first time in 2015 broke tens of billions of yuan, profit growth of 20% to 2 billion 40 million yuan, of which from the sub brand FILA and e-commerce business growth is the fastest.

The UK's fast fashion brand New Look also released its three quarter earnings report for the fiscal year, showing that the group's revenue grew by 5.6% to 1 billion 175 million pounds in the three quarter ended December 26, 2015.

Among them, the growth of its own e-commerce business grew by 34.7%, and the sales of the third party e-commerce platform grew by 32.7%.

Traditional clothing enterprises have obvious advantages in Internet layout, and they also face many problems.

A traditional brand enterprise with a solid foundation is able to succeed in all channel marketing because of its good brand image and customer base.

You need to know the strength of the whole channel.

The voice of the whole channel comes face to face.

And achieving full channel marketing is not that easy.

Multiple e-commerce platforms, data can not be docking; finishing

The customer data derived from the mobile business is entirely manual, multi platform marketing activities, management difficulties and so on.

Behind the whole channel, it is either an extra large amount of manpower or advanced information technology support, or a professional company for brand management.