Electric Business Entity Shop Is The Future Winner Or Entity Shop.

The rapid rise of electricity providers in China is subverting the traditional retail industry. The "double eleven" shopping Carnival has been less than 10 years. No matter what the various sides commend, it is undeniable that it reflects the subtle changes in consumption patterns of Chinese people.

The electricity supplier and the entity store must merge, but the entity store will become the experience shop more, become the carrier of the brand soul.

In this war without smoke, whether you can survive, whether you have improved your core competitiveness, whether you are in the rush to strengthen the profitability of the shop, this is the key.

However, Amazon is unable to shake WAL-MART's dominance in the United States. Amazon has worked for so many years that WAL-MART is only 1/5 of WAL-MART.

After every war, some countries will become stronger and stronger. Every competition and impact will produce some stronger brands. The key is whether you have the confidence to face the competition positively. Do you have a sense of crisis? Like the competition of mobile phones, Samsung and apple are willing to face competition, and finally NOKIA has disappeared.

So, would you like to be a NOKIA or a Samsung or an apple? If you dare not face the competition, do not think about how to improve the fine management of the shops, and not strengthen the system of self-discipline and team building and service, then you may fall down in the impact of the electric business.

The feeling and feeling of the consumer is not what the electricity supplier can do.

To this end, we must strengthen the service system, do a good job of precise positioning, identify the target customers, do a good job of moving marketing, do shop data analysis and control, do a good job in store goods management, shop personnel management, store management, inventory management, VIP management, sales management, promotion management, and so on.

In this war, your competitors fall down, you are the winner of the future.

International trend forecasting expert, Daivdshah, the head of VIEW magazine, predicts that "no matter how strong the electricity supplier is, the store will be the last winner!" at the end of the small talk on the avant-garde lifestyle, which is the theme of "the end of youth", the international trend forecasting expert, Daivdshah, the head of the fashion Bible VIEW magazine, refers directly to the trend of future consumer trends, and finds excitement for the future of the store.

He believes that the electricity supplier and traditional retailing may not be repellent in the future, but attract each other.

"The development of the Internet is a long process. From now on, the development of China's network is closely followed by countries such as Europe and the United States.

In 1985, people's clothes were still very backward. By the 2008 Olympic Games, Chinese people

It is in line with the international trend.

Objectively speaking, China still follows the popular system of Europe and America.

Nowadays, more and more people realize that the future network sales can not fully occupy the commercial market, and the future will surely be a process of gradual integration.

Said David sand.

When

At the time of the rise, the European market also experienced the decline of physical store sales.

At that time, the European entity's response to online shopping was to immediately add some entertainment content to the shops, such as adding coffee bars, hanging famous paintings in the shops, or making things very comfortable and interesting to attract consumers.

In the flagship store in Burberry, Shanghai, there were huge paintings of Monet.

A department store in London had also planned a special promotion campaign. In the event, all the clothes were removed and there was no business in the shop. The theme of the activity was called "Silence". All the people who came to the shop were idle or lying on the sofa, creating a special experience for everyone.

A shopping mall in the center of Dubai has also used 8 kilometers of length to imitate the famous street scenes of the three fashionable capital to attract consumers.

"Now, shopping centers are getting bigger and bigger, and they will improve their services."

David Sha said that the hospitals in Europe had finished the clinic and then went to the drugstore to prescribe the medicine. Now they asked the doctor to go to the drugstore.

Service.

In the future, people may enter physical stores to print their favorite products with 3D printers according to their hobbies.

For online shopping, we can experience its convenience and knock on the keyboard at home to receive goods.

But there may be two changes in the future. One is that future competitors will become friends.

If a barber shop may become a restaurant, a bicycle shop may become a coffee shop, and the integration of Samsung and coffee in a store is a trend in the future.

The other is that there will be more and more commercial forms in the future.

Food and game venues, folding shops, etc., according to customer needs at any time to adjust the commodity.

At the Barcelona Airport in Spain, some shops have turned into a revolving stage in the theater. From these points of view, David sand believes that physical stores will not disappear because of online shopping. It is possible to adapt to this change and adjust the business mode.

In the future, there will be a physical store, because people need it, that is, they want to retail through discussion and dialogue.

"In the future, there will be some nostalgia in China's consumption trend, such as the retail mode of teahouse, which is a sensory experience that can not be replaced. You can smell some aroma, you can try to drink, and then touch these things."

David Sha said that in the future, more and more businesses will put the real core technology in the physical store, and satisfy customers' sensory needs through service. Entertainment and convenient shopping experience is the key to enhance service.

It is only a matter of time for the electricity supplier and the entity store to integrate.

In the next 5 years, traditional stores will win.