Everlane Needs To Break Through The New Concept Of Online Limited New York Flash Store

Everlane to open in New York

It's called Shoe Park.

Invite customers to explore and try Everlane summer new shoes and bags.

San Francisco's online fashion brand, called Everlane, is not new to many people. We have reported it many times.

Probably because their basic design is just the same for you. The "moral fashion" and "price pparency" are more meaningful than the fashion brands on the market. Cutting off the middle links and selling them online can make you feel very cost-effective.

Or because they love innovation, from the creation of so far, has been trying new models to surprise people.

The latest thing is that Everlane is going to be in New York's new concept flash store, called Shoe Park.

Customers are invited to explore and try Everlane new summer shoes and bags.

And ordinary clothing,

What's different is that shops, which look like art and building devices, occupy the most important position. They are more like playing and interacting spaces, so they will be named after Park.

StoreyStudio designed these devices for Everlane to allow visitors to walk, climb, sit or jump in it.

And the flash shop lasts for ten days.

There is only one rule, that is, all visitors must take their shoes off the door and replace them with the new summer version provided by Everlane.

The purpose of this is to allow customers to have more time and space to try on, which is the correct way to decide whether a pair of shoes is fit or not, compared with the experience of buying shoes in the past.

As an Internet brand, how to break through the limitations of the Internet is worth learning from Everlane.

The company, which has been established for five years, still insists on selling online, but emphasizes the actual experience of customers. The so-called experience includes both the eye seeing and trying on goods, including the interaction brought by brands such as the huge new office completion, the invitation of visitors to visit and play, and the flash shop with different themes every once in a while.