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"Mass Customization, Universal Design" To Seize The Blue Ocean Market.

2016/6/28 15:55:00 55

ClothingBlue Ocean MarketCustom Customization

The upgrading of garment industry has always been a commonplace topic. With the ups and downs of the economic cycle, pformation and upgrading are also repeated, and there is no better way out.

According to the latest statistics of the General Administration of Customs of China, in January 2016, China

textile

Clothing exports amounted to $24 billion 131 million, down 10.46%, down 5.52% from the same period last year.

Among them, exports of textiles (including textile yarns, fabrics and articles) amounted to US $9 billion 450 million, down 2.75% compared with the same period last year.

clothing

And clothing accessories) exports amounted to $14 billion 681 million, down 7.23% year-on-year.

In terms of the current industry environment, whether domestic demand or export, the pressure of pformation and upgrading is increasing day by day, and the trend is more and more obvious.

What is the advanced nature of the "custom-made" model?

"People customize" is the "home clothes bank".

Internet plus

On the basis of science and technology, a new business model has been developed in combination with the industry pain points and core needs of the supply terminal, the production terminal and the consumer terminal.

From a business model perspective, it fills up.

Fashion dress

The custom-made market gap of the people is the only innovative consumption platform that can realize the fashion level customization with the price of the people.

Clothing industry, women's clothing category and style is the most complex, and in the field of women's clothing to achieve "one person, one dress" fashion customization, Bai Jia library has given the perfect answer in terms of technology, upstream and downstream channels, consumer terminal needs.

From the perspective of industrial chain, it can effectively solve the biggest pain point that plaguing the clothing industry - inventory.

From the perspective of the consumer market, its "custom-made, universal design" concept can fully meet the current rising consumer demand, especially in terms of consumer demand.

Women's wear

Consumer demand in the market.

Based on the comprehensive analysis of these three aspects, Bai Jia Yi group is China's first custom platform to realize the custom and fashion of clothing customization. It is the first Chinese full line offline experience shop in the clothing field.

Operation platform

The "people customizing" mode of Bai Jia Yi library is not only for the price of the one billion and three hundred million ordinary consumers in China, but also a customized platform for women's fashion. It is also a new blue ocean for advanced investment pformation.

Bai family library "people customize, universal design" mode is in "Zhiwei".

Big data

"Platform, national design, zero inventory supply chain, customized flexible production, intelligent store, lifelong service system" are the six core components of the operation system.

This completely subvert tradition.

Garment industry

The new business model is highly advanced and uses the reverse production process of "selling products" to completely reshuffle the gloomy fashion market.

At the same time, it will also start a dressing revolution because of the new consumption pattern brought about by "custom-made and universal design".

The era of "custom design and universal design" has arrived. The intelligent store plan of Bai Jia Yi's "hundred City hundred stores" is still in the hot stage. Baichang library is committed to letting one billion and three hundred million Chinese people enjoy high quality.

Fashion customization

The vision of the service will develop rapidly with the establishment of more intelligent online store, and it will also provide a great return to the strategic partners.


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