The Important Display In Fashion Shop Is More Important.

Chen Li Shi originated in Europe. His professional standard is able to manage the relationship, intrinsic meaning, brand culture and sales strategy of products well.

Using art, culture and even alternative means to arouse customers' interest in commodities, so as to maximize the potential added value of products.

Through the scientific planning of products, windows, shelves, models, lights, music, POP posters and passageways, we can achieve the goal of promoting product sales and enhancing brand image.

Their work covers marketing, psychology, visual arts and many other subjects.

An excellent

In addition to having a solid foundation of knowledge, it is also necessary to study the style of the brand, the purchasing psychology of the customers and the sales of the products.

Therefore, the marketing circles also call the sales division Chen as "Visual Merchandiser".

A display adjustment to increase sales by 50%

Chen Lian Sheng has been engaged in fashion display in Zhejiang textile and garment college since 2012.

Display work.

He has been fascinated by this job for more than 4 years, and he has many proudly pens.

Chen Liansheng mentioned several examples.

There is a store in Shenyang, according to past sales data analysis, in winter, the children's knitted dress, thin skirt and so on are very good sales.

Because the indoor heating in Shenyang is very warm, children wear thin type.

Beautiful and convenient. When you go out, you can resist the cold by adding a down jacket.

But last winter, there was an anomaly. Thin dress was unsalable, and there was a lot of stock.

Chen Liansheng immediately went to Shenyang for a field trip and found that the store was just going to be there.

It's crowded on a corner shelf, and it's full of eyes.

And coat.

In winter, the front display and model display are winter clothes. This is conventional thinking. But according to Shenyang's climate and local consumption habits, Chen Liansheng adjusts the front display and model display of the store as a quality dress to reflect the "warm sunshine in winter".

As a result, sales of dresses increased by more than 50% during the month.

And there is a store in Shenzhen. Because the climate is warm all year round, the shop operator thinks that the beautiful princess dress will be popular.

As a result, the shop displays the world of "princess skirt", while sales performance is left in the cold.

After inspecting the market, Chen Liansheng found that although the climate of Shenzhen is warm all year round, the princess skirt is relatively grand. Apart from festivals, people prefer to wear light skirts for their children, so they have adjusted the display of their stores in time.

As expected, the sales volume of the store increased sharply in that month, and the thin skirt became the "hero" of sales.

It is both an American economist and an economist.

It's the director of the store, the customer is the audience. To make a movie attractive, we must have a deeply rooted story.

Chen Liansheng said that every store he displayed was regarded as a stage for costumes, and every piece of clothing or accessories was an actor, especially in the new season of every season's clothing, so that the store would become a T show.

Although the style of store is related to the positioning of clothing products, the execution of details and inspiration are also essential qualities for qualified dress masters.

From every detail displayed in the upright cabinet, the clothing, the passageway and the background meaning of the model must be chewed and positioned carefully.

The secret of Chen Liansheng's display to stores is that they want to let customers unconsciously associate themselves with a certain scene, a story, or even a screen that can not be swept through the display of merchandise in the store.

If this is accompanied by a pleasant background music, coupled with the gentle and warm introduction of a beautiful shopping guide, many people will gladly get into the bag when facing their favorite products.

Mr. Chen's duty is to stimulate your best purchase desire.

"Of course, if consumers do not buy it, then a good display is useless.

This is the most serious blow. "

Chen Liansheng said with a smile.

However, he also realized that

In addition to mastering the sense of beauty, we must also master some big data, store purchase quantity, store sales volume, store backlog, and corresponding sales report.

Therefore,

Not only the aesthetics of life, but also the economist of life, must be rigorous and astute.

Busy without time to talk about love

Chen Li Shi looks very bright, often contacts the brand, the popular first information, the fashion fashion, enters in the light sparkling shop, is very natural.

People who don't know that they just put objects, hang clothes, put up posters, and work with ease and emphasis.

Chen Liansheng said, "if this is the case, then many of our stores will become warehouses and stores will become stalls."

He said,

The biggest function is to give shopping to cultural connotation and enjoy extension.

Some of the high-end high-end stores and brand shops, often active in the image of Chen.

They often manage many stores, auxiliary or even many regional stores display, a few new product launches a year, new stores open in the country, upgrading the image of old stores, all of them need to support.

Overnight work is the norm for their work.

Even if it's only a store.

There are also other aspects of sales, such as sales, and nearly 10 hours a day.

Stores also have quantitative rules for basic production, such as changing models once a week, hanging out three times a week, adjusting the shelf display every two weeks, adjusting the layout of the store monthly, seasonal poster, light box painting and so on, according to the company's requirements.

Therefore, Chen's requirements for physical fitness are also very high.

For a professional master, they also have occupational diseases when they rest. Their biggest hobby is "stepping on the street".

There is a sentence in their line: "step on the street and step on the foot and cramp, and the digital camera is filthy."

Because they collect a variety of distinctive stores, record the next store's scenes, which are the source of inspiration for their creativity.

Over the years, because the company's stores are located in the whole country, Chen Liansheng has gone to 17 provinces (cities) across the country, and has displayed nearly 100 stores.

His life has always been "gone with the wind". Here, Chen Liansheng jokes with sadness: because such a long business trip, the busiest holidays, and the date with a girlfriend are almost a luxury.

Therefore,

It is also a "youth meal", which belongs to a career chosen by young people. The general practitioner is less than 30 years old.

The salary is good and the career prospect is broad.

The salary of a dress master is distributed with grades and work experience.

At present, the average monthly salary of graduates in this market is around 4000 yuan. With some creativity and experience, the monthly salary is above 5000 yuan.

Like Chen Liansheng, the annual salary is usually over one hundred thousand yuan.

Its career development has the direction of display planning and display management, mature and experienced.

Can also become marketing director and brand director.

The profession of Chen Li Shi rises in clothing, but in fact, display is everywhere. Small restaurants, such as pendulum plates, are often seen in the public areas of shopping malls, which are often seen in fruit shops, and the display of private items at home.

Of course, it is undeniable that the development of the apparel industry has trained a large number.

Because the principles of display are interlinked, with aesthetic and visual marketing thinking, the appropriate adjustments are made.

It is completely competent for the display of goods in other fields.

Some people have boldly speculated that with the advent of the age of intelligent machines, some repetitive mechanical labor will be phased out, but areas with design concepts and aesthetic processing, such as the development space of Chen Li Shi and designers, will become very broad and irreplaceable.