How Can We Break Through The Bottleneck Of The Development Of Anyang'S Textile And Garment Industry And Let Anyang Make Rebirth In Nirvana?

In from June 17th to 19th, the three day of 2016 Anyang, China was the first.

The Expo opens at Anyang International Convention and Exhibition Center.

On the opening day, ten local textile and garment enterprises in Anyang, such as angling cats and bean dragons, were awarded the ten costumes of Anyang by the Provincial Textile Industry Association.

Honor.

"The industrial foundation is very good, there are more than 4000 local garment enterprises, and the production capacity of textile and clothing is very strong.

At the same time, the three textile industrial clusters in Anyang, Tangyin and Neihuang are relatively concentrated, which is conducive to the development of merchants.

Speaking of the current situation of the textile and garment industry in Anyang, Li Yanling, chairman of the textile association, is pleased.

With the good foundation of textile industry and the support of the government, can the ten companies be regarded as the new starting point for the development of Anyang textile industry towards high-end, characteristic and branding? What is the next step for the booming Anyang textile and garment industry?

There are clusters in Anyang, and lack of faucets.

Mention of the underwear produced by Pak Zhuang is unknown to Anyang citizens, but few people can answer it if they ask which brand is the most famous.

Since the 90s of last century, Bai Zhuang has become an important underwear production base.

With the completion and development of the industrial cluster area, there are more than 300 large and small textile and garment enterprises in Anyang Bai Zhuang textile and garment industrial park.

But unfortunately, there are few brands that can really get the reputation.

The person in charge of Bai Zhuang Industrial Park pointed out to one of the exhibits that the product positioning of Bai Zhuang itself is the middle and low end.

Such a children's clothing is very beautiful, but the price is only ten yuan, and the profit is very thin.

He said that many enterprises and factories mostly come from workshop processing and development, and sales mode is mainly wholesale, and B2B mode is also on the electronic business platform.

Therefore, after many years of development, the size and output value of the park are not small, but few famous brands are known.

This phenomenon also exists in other industrial parks.

There are many brands of underwear manufacturers in Anyang, especially in recent years, specializing in children's knitted apparel. Many industrial clusters have been formed, but like "Tong Tai" and "English style", there are not many high-end brands in China.

Speaking of brand, Peng Yu, director of the production of Tangyin Chun Yang clothing Limited company, said helplessly that Anyang's textile and garment industry is still dominated by low-grade products. The industry's characteristics are scattered and small, but the lack of representative leading enterprises and big brands is very large, but the whole industry lacks systematic planning.

It is understood that at present, there are more than 4000 textile and knitted garment enterprises registered in Anyang, 3576 of the industry's own brand enterprises, including 1758 garment processing brands, such as fishing cats, bean beans, JINGDING paradise, Huayu, Huayang and other famous brands of more than 300.

However, as Peng Yu said, most of the "Anyang made" are middle and low end routes, basically in the two or three tier cities and wholesale markets in the south.

Enterprises have strength and lack of ideas.

At present, the textile and garment industry in Anyang has occupied a certain market share in the whole country, has a fixed consumption group, and its development tends to be stable.

However, with the development of branding, differentiation and diversification of the domestic consumer market, the competition pattern of the garment market is also undergoing great changes.

Whether the running mode of Anyang knitted apparel industry has been able to adapt to the current cruel competition has become the most concerned and headache problem of many business owners.

Jingdun paradise is an infant clothing brand extended by Pengcheng knitting underwear factory of Anyang county.

In recent years, the company has always been in the front end of the industry by virtue of its rich professional experience and advanced equipment.

But when it comes to the future direction of development of the company, Zhang Anshun, chairman of the company, is puzzled.

"Most enterprises like us are" stuffy head "development until they encounter bottlenecks, one of which is the lack of brand awareness.

Zhang Anshun said.

They are all "small workshops", but now they are "small workshops" becoming "big workshops". Besides, the government does not have a strict standard for industry, so we can only go forward with hardship, as long as there is profit.

Brand building requires early investment and corresponding risks.

But the current situation is that many enterprises simply don't realize or ignore it.

Li Liuchang, Secretary General of Anyang Textile Association, said, "many business owners believe that as long as money is profitable, everyone is happy.

As for the future development of enterprises, there is no clear idea and plan.

It is perhaps a stumbling block for the upgrading of Anyang's textile and garment industry that we should focus our energies on pursuing immediate interests and satisfying the "small profits but quick turnover" and ignoring the cultivation and promotion of brands.

Industry should start again and become stronger.

At this exhibition, "angling cat" ranks among the top ten top brands of clothing in Anyang. Its exhibition area is decorated very chic, and the user's Handbook and handbag free to customers are also designed in a unique way.

The exhibition area displays the "Angie noir" baby clothing brand clothing.

The company's general manager, Ms. Luo, said that "Angelo noir" is a newly launched brand of the company. It mainly targeted at the middle and high-end consumer groups of 0-3 year old children. The marketing mode is mainly based on franchised stores. The company hopes to take this opportunity to penetrate the brand into the first tier cities in the country and enter the new generation of family members who advocate quality life.

On the one hand, we must refine our own characteristics, find out what we can do and what we can do; on the other hand, we must also be able to see the direction of infant knitted apparel development and integrate new ideas and technologies into our own business.

When it comes to brand building, Ms Luo knows a lot about it.

As one of the leaders of Anyang textile and garment industry, angling cat has broken its arm like a warrior many years ago. It resolutely cuts off the profitable wholesale business. It focuses on brand packaging and brand cultivation and promotion. Not only the annual sales performance is over 100 million, but also the brand awareness is rising rapidly.

"Bosses must change their minds and push themselves out.

Only if the boss's brand awareness is strengthened, can the brand of the company start.

With the support of brands, the added value of products can be improved, so that enterprises can get away from the low and middle status quo and achieve leaps. "

Ms. Luo has his own views on the future trend of Anyang textile and garment industry.

How to break through the bottleneck of the development of Anyang's textile and garment industry and let Anyang make rebirth?

Specific to the present is to step up the improvement of the industrial chain, strengthen strategic cooperation and brand building, enhance core competitiveness, select a group of competitive brand and market influence independent brand enterprises to focus on cultivating, and strive to form a common brand, strong regional brand and domestic well-known brands, and promote the healthy and rapid development of Anyang's textile and garment industry.